Britannia eyes acquisition of Assam's Kishlay Foods to boost Northeast presence

The move is likely to bolster Britannia's presence in the Northeast market and provide entry into noodles and tea segments, the report said.

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26 Aug, 2025 12:21

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FMCG major Britannia Industries is in talks to buy a controlling stake in Guwahati-based snacks and biscuits maker Kishlay Foods, The Economic Times has reported.

The process is at the stage of due diligence and the deal would value the company between Rs 600 and Rs 700 crore, the report cited sources as saying. The move is expected to bolster Britannia's presence in the Northeast market and provide entry into noodles and tea segments, the report said.

Moneycontrol could not verify the report independently.

Following the report, Britannia clarified in an exchange filing that the company evaluates strategic opportunities for growth whenever they arise, but there is not material event as of now.

"With reference to the above cited subject and the news regarding potential acquisition of stake in Kishlay Foods Private Limited, we would like to clarify that the company evaluates various strategic opportunities in the ordinary course, for growth and expansion of its business.
At this stage, there is no material event/ information that requires disclosure under Regulation 30 of the SEBI Listing Regulations, 2015."

Launched in 2001 as a biscuit firm by Sandeep Bajaj and Krishna Bajaj, Kishlay Foods has grown into one of the largest snack makers in the Northeast. The company, which reported a revenue of Rs 350 crore in FY23, has some popular brands such as Non-Stop, Mamooz and Kishlay, the report said.

Britannia is in the process of closing its second oldest factory in Kolkata’s Taratala, which was launched in 1947, due to its less-than-desired economic viability. The factory employed around 150 workers, who were offered VRS packages, the FMCG major said in June.

For the June quarter, Britannia reported a consolidated net profit of Rs 524 crore, a growth of 14.5 percent from the same quarter of the previous financial year. Revenue came in at Rs 4,130 crore, surging 4 percent from the previous year.

The stock ended flat on September 4 at Rs 5,920 on the National Stock Exchange.