Ananya Birla ventures into beauty and personal care industry, to roll out brands from this year

Ananya Birla responded to an X user who called her an 'over-enthusiastic woman who has an answer for everything'.

Businesswoman Ananya Birla on February 5 announced her latest venture into the rapidly growing beauty and personal care (BPC) industry.

According to a press release, the company will roll out a range of beauty and personal care brands through 2025, targeting consumers across segments, including makeup, fragrances, and more.

The venture aims not only to meet the expectations of consumers in India but also establish a global footprint, reflecting Birla's vision of creating a brand that appeals to modern, discerning audiences globally, the release added.

India's BPC market is projected to reach a staggering $34 billion by 2028 and grow at a robust compound annual growth rate (CAGR) of 10-11%, driven by rising disposable incomes, deeper e-commerce penetration, and growing consumer openness to new products, the release further added.

Speaking about the venture, Ananya Birla said that the beauty industry in the country is evolving at an unprecedented pace, and consumers are increasingly seeking products that resonate with their individuality and lifestyle. "With greater exposure to global products and knowledge, Indian consumers now demand more from home-grown brands—this venture aims to meet those expectations with authenticity and innovation and bring world class products to the Indian marketplace. Our brands are built for the new age—from brand identity to go-to-market strategy, every element is designed to challenge conventions and redefine the consumer experience," she added.

At 17, Ananya launched Svatantra Microfin, a microfinance organization, which is now the second-largest and fastest-growing NBFC-MFI in India.

Ananya is a Director on the board of the Aditya Birla Group’s apex strategic body—ABMCPL, and also serves on the boards of various Aditya Birla Group companies, contributing valuable insights that align with Hindalco, Grasim, and ABFRL's strategic visions.

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