Toyota launches Urban Cruiser Taisor SUV in India starting at Rs 7.73 lakh

Toyota Kirloskar's all-new Urban Cruiser Taisor

Toyota Kirloskar Motor launched its all-new Urban Cruiser Taisor in India on April 3. It is the sixth offering under the Toyota-Maruti partnership, which marks the former’s re-entry in to the sub-4m SUV segment.

The starting price of Toyota’s new offering is Rs 7.73 lakh and the bookings are open now with the deliveries set to begin from May 2024, the company said.

The rebadged version of the Maruti Fronx comes in five broad variants.

Equipped with 1L Turbo, 1.2L Petrol and E-CNG options, the all-new Urban Cruise Taisor offers an exceptional performance and unmatched fuel efficiency, the car maker said.

The all-new cruiser Taisor seamlessly blends style, advanced features and power packed performance, said Toyota. Its striking exteriors draws inspiration from Toyota's SUV heritage with the front design fine-tuned by Toyota designers.

In terms of functionality, the SUV has advanced technology and smart connected features for “an exhilarating and supremely convenient travelling experience”. It also comes with cool interiors with “spacious and inviting cabin made to suit the preferences of Indian customers”.

It is also equipped with top-notch safety features that will ensure the well-being of the passengers.

Masakazu Yoshimura, managing director and CEO of Toyota Kirloskar Motor and Regional CEO at Toyota Motor Corporation (TMC) said, “The Indian market has always been of paramount importance to us, both in terms of product offerings and introduction of advanced technologies. This emphasis was further underpinned by the recent creation of a new region where the Indian market plays an even more crucial role acting as the hub of the new “India, Middle East, East Asia & Oceania Region”.