Shark Tank India 4: Peyush Bansal Breaks His Own Rule for Soya Chaap Deal

Peyush Bansal

The latest episode of Shark Tank India 4 saw an intense pitch that left the panel of sharks divided.

Entrepreneurs and brothers-in-law Ranjit and Tarun presented their restaurant brand, Gabru Di Chaap, which specializes in soya chaap dishes.

They aimed to expand beyond Delhi-NCR, requesting ₹70 lakh for a 1% stake, valuing their company at ₹70 crore. However, not all sharks were convinced about investing in a Quick Service Restaurant (QSR).

Kunal Bahl, despite being a fan of chaap, was skeptical about its mass appeal and questioned whether people would eat it frequently enough to make the business sustainable.

Aman Gupta was even less enthusiastic, admitting he rarely craved chaap and didn’t see it as a go-to food choice. Peyush Bansal, on the other hand, had concerns about the hygiene and manufacturing process.

He referred to a viral video showcasing unhygienic chaap production, raising questions about quality standards.

The founders clarified that Gabru Di Chaap positioned itself as India’s first ‘luxury chaap brand’, justifying its premium pricing.

They also highlighted a key differentiator—most chaap vendors use maida, whereas their product contains 23% soya. Vineeta Singh suggested they emphasize this nutritional aspect instead of branding themselves as merely ‘premium’.

What impressed the sharks was the company’s resilience. Unlike many restaurants that struggled during the pandemic, Gabru Di Chaap not only survived but thrived, growing its revenue from ₹1 crore to ₹7 crore.

The founders projected a revenue of ₹12 crore for the current year.

Peyush Bansal, known for avoiding QSR investments, acknowledged their commitment to quality. He admitted his personal conflict—while he enjoys chaap, some of his family members still perceive it as a non-vegetarian dish.

Despite this, Peyush decided to break his own rule and made an offer of ₹70 lakh for 5% equity.

Vineeta Singh and Anupam Mittal also showed interest, leading the founders to ask if they could join forces.

After deliberation, Peyush, Anupam, and Vineeta presented a combined offer of ₹1.4 crore for 6% equity, with a 1% royalty until their initial investment was recovered. The founders accepted, walking away with a lucrative deal.

This unexpected investment from Peyush Bansal proved that sometimes, breaking personal rules can lead to promising business opportunities.