Kareena Kapoor returns as the face of Lakmé, celebrates timeless beauty with new Bejewel Collection"

Kareena Kapoor returns as face of Lakme

Bollywood actress Kareena Kapoor, 44, has recently returned as the face of Lakmé. The latest collaboration between the actress and the brand celebrates longevity, reinvention, and the power of women beyond stereotypes.

The actress has recently shared the advertisement on her Instagram, reflecting on her excitement. Sharing the video, she penned, “#AD Some things never go out of style…like my love for Lakmē!”

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A post shared by Kareena Kapoor Khan (@kareenakapoorkhan)

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She concluded her caption with the hashtags, “#LakmeIndia #SoftGlamMakeup #LakmeBejewelCollection #LakmeMakeup #NewLaunch.”

Kareena continues to do what few manage in the entertainment industry: transform relevance into a statement of its own. The actress’ newfound affiliation with Lakmé represents a cultural shift rather than merely a business collaboration.

Kareena's appearance in Masaba Gupta's bridal campaign years ago demonstrated that ambition could come from more than just youth; it could also come from self-assurance, maturity, and individuality.

Kareena has been reflecting the evolving desires of women for more than 20 years.  The actress’ career has transitioned from being the unabashedly glamorous Poo of the 2000s to an actress juggling motherhood and her career in the 2010s to standing tall as a 40-something who refuses to be invisible.

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Kareena’s Lakmé collaboration came just a few days after she surprised her Instagram followers with a fun video post in collaboration with Spotify India. The clip quickly gained traction on social media. The ad featured Kareena and Saif in a light, tongue-in-cheek exchange. The ad is full of sweet moments and spot-on humour, classic Saifeena energy.