Tata races past Mahindra, Hyundai in retail sales in September 2025

The popular Nexon SUV has received the maximum price cut of Rs 1,55,000.

Propelled by the Goods and Services Tax (GST) price cuts and additional festive benefits on cars, Tata Motors raced past rivals such as Mahindra & Mahindra and Hyundai Motor India in passenger vehicle (PV) retail sales in September 2025, even as Maruti Suzuki India continued its dominance.

According to the official data from the Vahan portal, Tata's PV registrations, including those of electric models, stood at 40,594 units in September 2025. The homegrown auto major was ahead of Mahindra (37,015 units) as well as Hyundai (35,443 units). Maruti's PV registrations came in at 1,22,278 units during the month.

Vahan PV Registrations: September 2025

Tata sells ICE models like the Tiago hatchback, the Altroz hatchback, and the Tigor sedan. Among its ICE SUVs are the Punch, Nexon, Curvv, Harrier and Safari.

Following the GST restructuring, the Tiago has received a price cut of up to Rs 75,000, the Altroz of up to Rs 1,11,000 and the Tigor of up to Rs 81,000. The price of the Punch has gone down by up to Rs 1,08,000, and that of the Nexon by up to Rs 1,55,000. The price cut on the Curvv, Harrier and Safari is up to Rs 67,000, Rs 1,44,000 and Rs 1,48,000, respectively.

Tata also offers electric vehicles (EVs) like the Tiago.ev, Tigor.ev, Punch.ev, Nexon.ev, Curvv.ev and Harrier.ev.

Maruti has reduced the price of its ICE cars by up to Rs 1,29,600, Mahindra by up to Rs 1,56,000 and Hyundai by up to Rs 2,40,000 in the GST 2.0 regime.

Under the new GST structure, the relatively smaller ICE cars (sub-4 metre) are in the 18% slab, while the compensation cess on automobiles has been completely removed. They earlier attracted a GST of 28% and a compensation cess of 1% to 3%, resulting in a total tax incidence of 29% to 31%.

The bigger ICE models, as well as the luxury ICE cars, have been placed in the 40% slab now. In the GST 1.0 regime, the overall tax on them was from 43% to 50% (28% GST + 15% to 22% compensation cess).

While ICE cars across segments have become cheaper in the GST 2.0 regime due to a lower tax, all the companies are extending additional festive benefits to enhance sales.

However, there is no change in GST on EVs in the new structure. They were and are still in the 5% slab.