Hero MotoCorp enters Spain, expands footprint to 50 global markets

Spain is Hero's 50th international market.

Hero MotoCorp has officially entered the Spanish market, further strengthening its European presence through a new distribution partnership with Noria Motos, part of the ONEX Group. With this expansion, the company has reached its 50th international market.

The launch in Spain follows Hero's entry into Italy earlier this week. The world's largest manufacturer of motorcycles and scooters now operates across five continents, serving more than 125 million customers globally.

The company's Executive Vice President Sanjay Bhan said, "Hero's entry into Spain marks a defining milestone in our global expansion journey. Following our foray into Italy, our launch in Spain further strengthens our footprint across Europe -- one of the world's most dynamic two-wheeler markets in the world. With presence now spanning 50 international markets across five continents, we reaffirm our commitment to redefining the future of mobility through next-gen mobility solutions that deliver Limitless Freedom and Limitless Adventure to riders everywhere."

Noria Motos will represent Hero in Spain, starting operations with more than 30 official sales and service outlets in major cities and expanding to over 50 locations by 2026. The company aims to deploy its full 100% network across Spain by 2028, ensuring comprehensive after-sales and technical support.

"We are proud to partner with Hero as they make their debut in the Spanish market. Both Hero and the ONEX Group share a deep commitment to putting customers first and ensuring a seamless ownership experience, supported by a robust sales and service network across the country. The Hunk 440 and Xpulse 200 offer a unique combination of technology and value that will resonate deeply with Spanish consumers," said Dawinder Wahla Singh, Business Head, Noria Motos.

Hero MotoCorp has launched three Euro 5+ and EU-compliant models in Spain -- Xpulse 200 4V, Xpulse 200 4V Pro and Hunk 440. Prices start at 2,592 Euros for the Xpulse 200 4V, 2,792 Euros for the Xpulse 200 4V Pro, and 3,488 Euros for the Hunk 440.

The company is also offering a five-year warranty package, including a standard three-year warranty and an additional two years as a launch offer.

Hero MotoCorp currently operates eight manufacturing facilities worldwide and maintains R&D centres in India and Germany.