Once bustling with summer vacationers, Nainital is now facing an unexpected tourism crisis. The hill station, a popular escape for travellers from Delhi-NCR, Gujarat, Punjab, and Maharashtra, has seen a dramatic drop in visitors during what is typically its peak season from April to June.
Local businesses and tourism associations have reported a steep fall in hotel occupancy — from over 90% in May last year to just 10–15% this season. As a result, the region’s tourism sector has suffered an estimated loss of Rs 60 crore so far.
The slowdown is being attributed to a combination of rising travel costs, including increased toll and parking charges, along with recent reports of communal disturbances in the region. Broader concerns over national security and the situation along the India-Pakistan border have also contributed to the dip, leading many potential tourists to seek alternative destinations.
The effects are being felt across the board. Hotels, restaurants, boat services, taxis, and local markets are all witnessing a sharp decline in business. Naini Lake, once lined with eager visitors waiting for a boat ride, now sees minimal activity. Many small businesses have reported earnings falling to a fraction of what they were during the same period last year.
Despite a slight recovery in bookings in recent days, the outlook remains uncertain. Tourism stakeholders are urging government intervention in the form of relief packages and public assurances to help revive traveller confidence.
As one of Uttarakhand’s flagship tourist destinations grapples with this downturn, there is cautious optimism that conditions may improve in the coming weeks if stability is restored and tourist interest returns.
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