Spotify brings AI Playlist to more countries but India still misses out

Spotify

After introducing AI-powered playlists in beta earlier this year in a select few countries, Spotify is expanding the feature in more countries. “Starting today, AI Playlist in English is rolling out in beta to Premium users on Android and iOS devices in the US, Canada, Ireland, and New Zealand,” said Spotify in a blog post.

What is AI Playlist?

According to Spotify, AI Playlist combines Spotify’s personalisation technology with generative AI so users can turn their most creative ideas into playlists. “Whether you’re totally new to the game or a prolific playlist creator, this feature offers a fun, easy way to create and curate that perfect musical mix, just for you,” said Spotify.

Spotify says that creating a playlist with AI Playlist is as easy as entering a unique prompt into the chat, like “upbeat pop music for my European summer vacation” or “a romantic playlist for date night at home.” Spotify will then offer a personalised selection of songs as per the prompt. Users have the option to revise and refine by typing in additional prompts.

“The more specific you can be, the better. The most successful playlists are generated with prompts that contain a mix of genres, moods, artists, or decades,” said Spotify. Furthermore, users can also reference places, animals, activities, movie characters, colours, and even emojis.

Like with most AI-powered features, Spotify is giving the disclaimer that the AI Playlist is still in beta and won’t produce results for non-music-related prompts, like current events or specific brands. “We also have measures in place around prompts that are offensive, so please prompt responsibly,” said Spotify.

Spotify also said that it will keep working on enhancing the AI playlist future.