Apple partners Airtel to bundle Apple TV+, Apple Music with Xstream, premium postpaid plans

Apple

Apple has teamed up with Bharti Airtel to bring exclusive offers for its OTT video and music streaming services, Apple TV+ and Apple Music in India.

The strategic partnership will allow Airtel Xstream customers to access content from Apple TV+ with premium Airtel WiFi and Postpaid plans. It will sweeten the Airtel Xstream fiber offering with the addition of Apple TV+, Airtel said.

These Apple Music and Apple TV+ offers will become available exclusively to Airtel customers in India, later this year.

"Apple and Airtel are natural partners who strive to bring excellence to customer experience. We also share the common vision of serving the entertainment needs of Indian users. This partnership with Apple will provide immense value to our customers since they will now have access to the best content and
entertainment globally,” Amit Tripathi, chief marketing officer and EVP of customer experience for Bharti Airtel, said.

"We are thrilled that Airtel customers in India will soon be able to enjoy all of the incredible content on Apple TV+ and Apple Music," said Oliver Schusser, vice-president of Apple Music, Apple TV+, Sports, and Beats. "With our ever growing catalogue of world-class films, television shows and music to choose from we know there will be something for everyone."

Airtel said large-screen video content viewership is growing at a fast pace in India, and there is a large appetite for high-quality video content among Indian users.