Apple leads as global tablet market grows 9% in Q2 2025, Chinese brands grow strong
The global tablet market saw a solid 9% year-on-year growth in Q2 2025, with Apple holding a commanding lead and Chinese brands driving momentum, according to Canalys (now part of Omdia).
August 06, 2025 / 23:25 IST
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Apple Remains on Top Apple shipped 14.1 million iPads in Q2 2025, achieving 2% year-on-year growth and maintaining its dominant position in the tablet segment.
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Samsung Holds Second Spot Samsung secured second place with 6.7 million units shipped during the quarter, maintaining a steady presence in the global market.
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Huawei Surges to Third Place Huawei climbed to third position with 3.2 million shipments, marking a robust 29% annual growth, fuelled by strong demand in Mainland China.
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Lenovo and Xiaomi Neck-and-Neck Lenovo shipped 3.1 million tablets, while Xiaomi closely followed with 3 million, benefiting from its expanding offline retail footprint in China.
Global Shipments Hit 39 Million Units Worldwide tablet shipments totalled 39 million in Q2 2025, up 9% annually and 5% sequentially, with China and EMEA regions driving the bulk of the growth.
