Zomato rolls out photo cakes for Mother's Day prep. Delivery in 30 minutes, says Deepinder Goyal

Zomato's photo cakes feature is live in select areas of Delhi NCR. (Image: @deepigoyal/X)

Deepinder Goyal, the founder of Zomato, revealed the launch of a new feature on the food delivery platform—Photo Cakes. This innovative offering allows customers to upload their own pictures and have them transformed into customised cakes, delivered to their doorstep in about 30 minutes.

Goyal shared his personal experience with the feature, having used it to commemorate an employee’s milestone of 10 years at Zomato. Aashna, who joined the company shortly after turning 20, now co-leads the people and HR team at Zomato.

The Photo Cakes feature is currently live in select areas of Delhi NCR, with plans to expand to other cities soon. Goyal expressed gratitude to Zomato's restaurant partners for their close collaboration in making this service a reality, just in time for Mother's Day.

“Now you can upload your picture and get a customized cake delivered in about 30. Tested the feature myself to congratulate Aashna on completing 10 years at Zomato. She joined Zomato a few days after she turned 20, and now co-leads the people/HR team at Zomato. Hope you try out photo cakes as well — feature live in select areas of Delhi NCR, other cities coming soon! Big thank you to our restaurant partners for working with us so closely for this launch, in preparation for Mother's Day,” Goyal’s tweet read.

A more light hearted update for today – we just launched Photo Cakes on @zomato – now you can upload your picture and get a customized cake delivered in about 30.

Tested the feature myself to congratulate Aashna on completing 10 yrs at @zomato. She joined Zomato a few days… pic.twitter.com/xq6OV14lx4

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— Deepinder Goyal (@deepigoyal) May 9, 2024

X users flooded the comments with jokes, memes and in general positive feedback.

“Though it’s a very common feature nowadays but certainly value addition to your growth story,” one user wrote.

Swiggy watching new initiatives being rolled out by Zomato every week: pic.twitter.com/okYoiNufSR

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— Ravisutanjani (@Ravisutanjani) May 9, 2024