The latest music video launched by American pop-rap band Black Eyed Peas for their song 'Action' pays tribute to over-the-top action sequences used in Indian cinema.
The music video has been launched on YouTube, where it has already clocked more than two million views. The song description reads: “The Black Eyed Peas have been inspired by Indian culture from the beginning of our career...From Asha Bhosle to AR Rahman, Indian music has influenced our songs on more than one occasion…This video for ACTION shows our LOVE and appreciation for BOLLYWOOD and the imagination and awesomeness it brings to the screen...Thank you INDIA and BOLLYWOOD!!!”
The music video features scenes from Rajinikanth’s film Enthiran and Ajay Devgan’s film Singham, among others. In the action scenes, the faces of the actors are superimposed with the faces of Black Eyed Peas members will.i.am, apl.de.ap, and Taboo, using deep fake technology.
William Adams aka will.i.am tweeted the video and shared how their songs ‘Elephunk’ and ‘Monkey Business’ were also inspired by Indian culture.”
https://t.co/zBHdXdMLgwCheck out our video for #ACTION inspired by #BOLLYWOOD...ive always loved music from india...#Elephunk and #MonkeyBusiness were inspired by Indian Culture...thank you india for your vibrancy and contribution to the world...
Related stories
— will.i.am (@iamwill) August 7, 2020
The borders are blurring through art!#tamilcinema @directorshankar #rajnikant #india https://t.co/kbED926VqH— A.R.Rahman (@arrahman) August 9, 2020
Discover the latest Business News, Sensex, and Nifty updates. Obtain Personal Finance insights, tax queries, and expert opinions on Moneycontrol or download the Moneycontrol App to stay updated!
Find the best of Al News in one place, specially curated for you every weekend.
Stay on top of the latest tech trends and biggest startup news.
