July 12, 2022 / 15:22 IST
In one of the viral videos, a customer testing the "Chicecream" by holding it close to a flame said he could smell the product burning although it did not melt. (Screengrab of video shared by SCMP)
A luxury Chinese ice-cream brand has made waves in social media after it was revealed that their products--which range from Rs 236 to Rs 827--do not melt at high temperatures. When exposed to fire, the ice-cream appeared to burn instead, prompting both customers and local authorities to ask what's in the dessert.
In one of the viral videos, a customer testing the "Chicecream" by holding it close to a flame said he could smell the product burning although it did not melt. Another social media user put up a video of the
ice-cream being left in 31 degrees Celsius for about half an hour. The product turned sticky but did not melt into liquid like normal ice-creams would.
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Watch the video here.
The company, Zhong Xue Gao, stated that all of its products are in line with quality standards set by the national authority,
South China Morning Post (SCMP) reported.
“The main components of the baysalt coconut-flavoured
ice-cream are milk, single cream, coconut pulp, condensed milk and milk powder. Forty per cent of this ice cream is solid materials,” the company claimed in a statement released on Weibo, the publication added.
The local authorities, however, are not convinced.
Read more: This Chennai shop sells one ice-cream cone for just Rs 2
An officer from China's Shanghai Market Supervision and Management Bureau said that they were aware of the videos and said it is investigating the case, SCMP reported.
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“The test results from professional testing institutions should be more authoritative,” the publication quoted the official. “To our naked eyes, the ice cream did not melt. But this conclusion would be better supported by scientific data.”
Read more: Explainer: Here’s all you need to understand why ice-cream doesn’t actually cool you down
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