China's Rs 800 ice-cream doesn't melt when exposed to fire, raises food safety concerns
An officer from Shanghai Market Supervision and Management Bureau said that they were aware of the videos and said it is investigating the case.
July 12, 2022 / 03:22 PM IST
In one of the viral videos, a customer testing the "Chicecream" by holding it close to a flame said he could smell the product burning although it did not melt. (Screengrab of video shared by SCMP)
A luxury Chinese ice-cream brand has made waves in social media after it was revealed that their products--which range from Rs 236 to Rs 827--do not melt at high temperatures. When exposed to fire, the ice-cream appeared to burn instead, prompting both customers and local authorities to ask what's in the dessert.
In one of the viral videos, a customer testing the "Chicecream" by holding it close to a flame said he could smell the product burning although it did not melt. Another social media user put up a video of the ice-cream
being left in 31 degrees Celsius for about half an hour. The product turned sticky but did not melt into liquid like normal ice-creams would.
Watch the video here.
The company, Zhong Xue Gao, stated that all of its products are in line with quality standards set by the national authority, South China Morning Post (SCMP)