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This Chennai shop sells one ice-cream cone for just Rs 2

The shop, Vinu’s Igloo, was started in 1995. In the sweltering heat, it is a huge draw for ice-cream lovers.

May 28, 2022 / 05:05 PM IST
The owner of Vinu’s Igloo in Chennai said he did not have the heart to hike ice-cream prices.  (Representational image)

The owner of Vinu’s Igloo in Chennai said he did not have the heart to hike ice-cream prices. (Representational image)

In the sweltering heat, an outlet in Chennai is proving to be a saviour for ice-cream lovers, selling cones for just Rs 2, The Hindu reported.

The shop, Vinu’s Igloo, was started in 1995 by the present owner V Vinoth’s father.

“I was in Class IX then, and we used to frequent ice cream shops like Milky Way,” Vinoth told the newspaper. “My father sensed a business opportunity there and set up his own outlet, charging just Rs 1 for a cone initially.”

Later, the price was raised to Rs 2. The rate stayed at Rs 2 till 2008 but that year, the shop closed down due to labour issues.

It was only in February this year that Vinoth re-started his father’s business. He wanted the Rs 2 rate to just be an introductory offer but realised he did not have the heart to raise the price.

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In West Mambalam in Chennai, where Vinu’s Igloo is situated, people refer to the shop the "Rs 2 ice cream shop". Everyone from children to senior citizens line up to try their vanilla, mango, strawberry and pista ice-creams.

"I make no profit from selling Rs 2 ice-cream at my ice-cream shop," Vinoth was quoted as saying by CNBC TV18. "But the best part about selling ice-cream for Rs 2 a cone is that customers end up ordering high-margin products like the cake with ice-cream, or brownie with ice-cream or the Paalkova (milk mawa) ice-cream. That's how I make money."

Given the low price of ice-creams sold at his outlet, Vinoth faces frequent questions about quality. He insisted there is no compromise with it.

“Ice cream can be made using milk or water; we use only milk,” he told The Hindu. “The Rs 2 ice cream comes out from the same container that the ₹20 ice cream comes from!”
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first published: May 28, 2022 05:05 pm
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