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New Mercedes-Benz S-Class gets Rs 21 lakh cheaper

New Mercedes-Benz S-Class gets Rs 21 lakh cheaper as local assembly starts in India, now available at Rs 1.36 crore (ex-showroom, Mumbai).

March 15, 2014 / 16:24 IST

Mercedes Benz has announced local assembly of its flagship model, the S-Class at its plant in Chakan, Pune. This move comes with the increased demand that Mercedes is getting for the top spec S500 trim which is seeing three month waiting periods. It is the three pointed star's most powerful luxury offering here with a 459PS petrol V8 motor under the hood. The new S-Class is available at Rs 1.36 crore (ex-showroom, Mumbai). At the time of its launch in January earlier this year, the S-Class which was a CBU, was priced at Rs 1.57 crore. Mercedes is also looking at bringing in the much affordable S350CDI to the Indian markets soon.

Mercedes-local

Piyush Arora- vice president, technical Mercedes-Benz India and Eberhard Kern managing director and CEO Mercedes-Benz India, with the locally assembled S-ClassTo give the owners of the S-Class a complete luxury experience, majority of who are . The manufacturer has also started Chauffeur Training Program which is a 21 module multi-lingual course for the drivers of the S-Class. This course focuses on training the drivers about the many features available in the car so that they can make optimum use of them and enhance the overall experience for themselves and the owner.Eberhard Kern, MD & CEO, Mercedes-Benz India said The S-Class has always set newer standards that have retained its accolade as the best automobile in the world with each generation. It truly embodies our DNA and aspiration of the best or nothing in every aspect. No other car stands for Mercedes-Benz brand promise more than the S-Class and we are delighted to manufacture the new S-Class at our state-of-the art production facility in Chakan, Pune. Quality has all along been the strength of Mercedes-Benz India, and the new S 500 production in India is set to take this success story even further. This also reiterates our commitment to bring world class manufacturing facilities in India to support our growth in the luxury automotive business.

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first published: Mar 15, 2014 04:24 pm

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