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Bajaj, KTM to ‘deepen alliance’, tap future mobility options under project 2.0

Bajaj has termed the next phase of the alliance as KTM-Bajaj 2.0 however there were no strategic details

March 22, 2019 / 07:54 AM IST
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The proposed realignment of partnership between Bajaj and KTM is aimed at deepening the 12-year-old alliance by leveraging future mobility opportunities across the world, said a senior Bajaj official.

“This move is the first step in a process that will unfold progressively in the coming weeks to broaden and deepen this partnership between KTM and Bajaj,” Rajiv Bajaj, managing director, Bajaj Auto told Moneycontrol.

The partnership so far has made the Austrian brand world's biggest premium bike manufacturer, beating US heavyweight Harley-Davidson (in volumes) last year.

Pune-based Bajaj Auto, in return, has benefitted from technology sharing and becoming the sole manufacturer of KTM (and soon Husqvarna) bikes outside of Europe with exports reaching the US, Japan and South Asia.