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The company has launched e-commerce services in Delhi NCR and nine adjacent markets, marking its foray into north India. It was previously present in 60 cities across south India.
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In a media interaction, she stated that after overcoming the impacts of COVID-19, subsequent inflation hikes, and disruptions in supply chains and raw materials, Ikea is preparing for the next phase while focusing on stabilisation and affordability.
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The returned goods will be reintroduced in IKEA’s inventory and sold at discounted rates through its "As Is" section, which offers slightly used, discontinued or ex-showroom items
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Mumbai is the next city on IKEA’s list to receive EV-powered deliveries, with the company planning to extend this green initiative to all future markets.
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Consumers can use the IKEA app to search for, locate, and purchase their preferred goods. They can also place online orders through the company website, www.ikea.in, or by calling its "Shop by Phone" help line.
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India is a land of limitless opportunities for IKEA, a market where it is betting on doubling its business each year. In an exclusive conversation Juvencio Maeztu, Deputy CEO and CFO at Ingka Group and IKEA, confessed to have a deep emotional connection with India, said IKEA has a whole menu of growth opportunities listed down, from growing its retail presence to doubling down on sourcing and making India a digital hub for the world. IKEA has been in the retail space in India for the past five years, and is now thinking of the next 100 and how big it should be. Maeztu said, "IKEA loves India, and Indian consumers love IKEA."
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In an exclusive conversation with CNBC-TV18, Juvencio Maeztu, Deputy CEO and CFO at Ingka Group and IKEA, who confessed to having a deep emotional connection with India, said IKEA has a whole menu of growth opportunities listed down.
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The Swedish company has invested Rs 10,500 crore in building five stores in India, in addition to announcing investments in two large shopping centres with integrated Ikea stores.
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The Swedish retailer is all set to open its fourth store in the country on Thursday, in the R city mall, Mumbai. This will be the third store in the city.
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IKEA India is set to launch its fifth store in India in Mumbai on July 28. On the sidelines of the event, the company’s chief executive officer and chief sustainability officer in the country Susanne Pulverer spoke about the company’s ‘cautious’ and ‘different’ store opening approach in India and the resurgence of offline sales post-pandemic.
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The newly opened store in Bengaluru is located in Nagasandra and spreads over an area of 12.2 acres with 4,60,000 sq ft of commercial space, making it the biggest IKEA store in India. The store began welcoming customers from June 22. It offers a range of well-designed, affordable home furnishing solutions.
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Twenty seven percent of the store’s 7,000 type of products are produced in India. Currently, 48 percent of its workforce are women in the store. Additionally, IKEA plans to employ 10,000 in the state by 2030.
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27% of the store’s 7,000 type of products are produced in India. The store currently employs around 1,000 people in the store and will continue hiring more local talent in the coming months.
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IKEA India (part of the Ingka Group), the global Swedish home furnishing retailer, is set to open its third store in Bengaluru, India on June 22 after Mumbai and Hyderabad. The large-format store will be connected to the Nagasandra metro station, making the store accessible for many people.
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Susanne Pulverer, an experienced IKEA leader, takes over from the outgoing India CEO Peter Betzel, who will move on to his next assignment within the IKEA Group, the company said in a statement.
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Susanne Pulverer will replace Peter Betzel as IKEA India's CEO and chief sustainability officer.
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The Swedish furniture maker in December had said it would invest Rs 10,500 crore in the India business of which Rs 6,000 crore would go to Maharashtra alone.
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In its Budget wishlist, IKEA India also called for reduction of GST rates "on products that are basic to life at home” and lowering of customs duties on good quality furniture and home products.
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On December 9, IKEA India is launching its first small-format store and in Mumbai. The Swedish furniture maker, experimenting with an omnichannel strategy, will have large and small format stores, and e-commerce apps.
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IKEA is also investing in the online system and has the ambition to reach 100 million Indian customers by 2022 through its omnichannel approach.
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The Swedish furniture-maker IKEA has taken several steps to ensure the safety of customers amid the ongoing outbreak. Take a sneak peek inside the new store in India, offering variety if world class, affordable and well-designed home furnishing products.
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Ikea is working on new categories like furniture, mattress, sofas etc, besides building textiles category, which is traditionally strong in India.
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IKEA, which opened its first store in Hyderabad in 2018, will be launching its second store in Mumbai.
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There has been a change in the overall format for Ikea’s maiden journey in India. The brand, which is known for its DIY (do it yourself) format, has people sent over to assemble furniture
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Ikea India's Patrick Antoni says that food will be the first contact point for people who visit the store
