"There is a Blue Ocean opportunity for startups building for rural Bharat's top 30 per cent - there is immense potential for growth and innovation in this segment, which has yet to be fully explored," Daniel told PTI, citing the massive runway for business models with a "Bharat" focus. Blue Ocean means a new, uncontested market.
CEO Anant Gupta shared the company‘s success with its employees and customer and said that the company will continue to reinvent itself in 2014.