While some carmakers like Maruti Suzuki have stated that price adjustments will vary depending on the model, others like Hyundai, M&M, BMW are echoing similar strategies to maintain profitability
The German carmaker, which on Thursday introduced a new version of its flagship SUV Q7, expects its sales to grow by 8-10 percent next calendar year, recovering from supply chain challenges it faced in the first two quarters of this calendar year.
The German automaker had sold 5,275 units in the country in 2022-23 financial year.
Tata Motors leads with the Punch EV in 2024, while Maruti Suzuki, Hyundai, Kia, Renault, Mahindra, Mercedes Benz, and Audi among others gear up with their offerings
In the Rs 50 lakh and above PV market, the SUV segment accounted for the maximum share, at 22,678 units (58.62 percent), followed by sedans at 14,494 units (38.63 percent), and MPVs at 565 units (1.46 percent), as per JATO Dynamics India
Red Sea issues affect Audi's supply chain, delaying car deliveries to India in Q1; recovery anticipated in the following months.
Audi India said that the company is working with its headquarters on producing electric cars in India and a decision on this issue will be taken at the "right time."
The company had sold 1,765 units in the January to June period in 2022, Audi India said in a statement.
With the addition of SUVs in their EV or electric vehicle line-up, most high-end carmakers foresee 15-25 percent of their overall sales coming from non-ICE or internal combustion engine models
The German carmaker has introduced 'Charge my Audi' on the myAudiConnect app, an industry first initiative that enhances convenience for customers.
Industry estimates put the number of luxury vehicles sold in India in 2022 at around 34,000 units. That’s up 50% from 2021. Yet, this segment accounted for just 1% of the overall PV market in 2022. In 2023, the figure may rise by 0.1-0.2%
The company had sold 862 units in the first quarter of 2022.
In the ongoing festive season, the automaker is expecting good growth on the back of sustained demand. The Audi noted that it continues to expand its pre-owned car business.
The company has launched the initiative to mark 15 years in the country.
Marketing is a dynamic field and the pandemic has just highlighted how much it changes, evolves and adapts, says Gaurav Sinha, head of marketing, Audi India.
"To ensure a premium charging customer experience, the newly launched Audi e–tron and Audi e-tron Sportback are offered with ABB's smart Terra AC wallbox charger along with the car to its customers for smart charging at home," ABB India said in a statement.
Audi India had decided to offer vehicles only in petrol and other alternate fuel technologies although it ruled out exiting diesel engines totally when the BS-VI emission norms kicked in from April 1 this year.
The company, which considers digitalisation as a key focus area, has integrated its entire sales network to enable customers to book new vehicles or get vehicles booked for service from home.
The SUV gets 20-inch grey coloured alloys which are shod in 255/50 sized tyres.
The company has roped in Kristan Auto as dealer partner to run its sales and service facility, which became operational on Wednesday, at Gurugram in the National Capital Region (NCR), Audi India said.
Audi India head Rahil Ansari announced that Audi India would launch its battery-powered car "latest by 2020" but expressed apprehension as there is no policy in place for such vehicles at present.
"We have investigated the concern regarding Audi Q5 and have identified the corrective measures. We have conducted testing of the solution in Q5 vehicles with ARAI," an Audi India spokesperson said.
"North-Eastern (region in) India is a focus area for us and we are looking forward to welcome new members to the Audi family from the region," Audi India Head Joe King told PTI.
Prior to his appointment, Agarwal has been associated with Audi India since May 2012 as Head of Corporate Sales, Fleet and Leasing and Financial Services and moved as Head of Field Forces in 2013.
Besides, the car manufacturer also showcased the new Audi A4 among other vehicles adding that it will launch at least 10 new products in India this year.