The importance of engaging the middle management in strategy creation

Engaging middle management in strategy formulation serves a dual purpose: enhancing strategy efficacy and acting as a crucible for enterprise-level succession planning.

In the complex, rapidly evolving global business environment, the crafting and execution of robust, adaptable strategies have become the linchpin of organisational success and sustainability. Traditionally, the upper echelons of management have held the reins of strategy formulation, often creating a disconnect with the middle management layer, which is primarily responsible for execution. This hierarchical approach, however, is being challenged and reshaped, promoting a collaborative ethos where middle management plays a pivotal role in both the formulation and execution of strategies. This article seeks to explore the multifaceted relationship between strategy formulation and execution, emphasising the central role of middle management in fostering organisational prosperity and resilience. The said exploration is covered in the six points below.

The Paradigm of Strategy Formulation 

Historically rooted in classical management theories, strategy formulation has been the domain of top management. This hierarchical approach, while systematic, often isolates middle management, who are closely engaged with the day-to-day operations and have firsthand insights into the operational intricacies of the business. The aftermath of this disconnect is profound, engendering strategies that are not fully aligned with ground realities, thereby hindering cohesive execution and alignment with organisational objectives. As organisations evolve, there is a burgeoning recognition of the need to integrate the rich insights and experience of middle management into the strategy formulation process, fostering strategies that are both realistic and finely attuned to the market dynamics.

Middle Management: The Pulse of the Organisation

Operating at the nexus of strategy and execution, middle management serves as the organisational pulse, harmonising top-level strategies with ground operations. Their close engagement with operational realities, coupled with a deep understanding of customer preferences, positions them as vital contributors to strategy formulation. By assimilating the perspectives and insights of middle managers, organisations can craft strategies that are deeply grounded in reality, fostering a cohesive and motivated organisational environment. This integrative approach promotes agility and adaptability, enabling organisations to respond swiftly to changing market dynamics.

Succession Planning and Nurturing Future Leaders

Engaging middle management in strategy formulation serves a dual purpose: enhancing strategy efficacy and acting as a crucible for enterprise-level succession planning. The middle layer is essentially the leadership incubator for future top management roles. By actively involving them in strategy formulation, they acquire a nuanced understanding of organisational dynamics and develop strategic thinking capabilities, essential in nurturing competent and adept leaders for the future.

Middle Management's Unrivalled Execution Prowess

Despite their expertise, top management cannot match the execution prowess of middle management. Positioned closer to the operational epicentre, middle managers harbour a nuanced understanding of the challenges and opportunities present at the ground level. Their ability to tailor strategies to suit the specific needs of their units enhances the effectiveness of strategy implementation, fostering a culture of adaptability and responsiveness.

Identifying Flaws Through Top Management's Role in Execution

An active involvement of top management in strategy execution, although necessary, should be approached with caution. Overemphasis on their role in the execution phase might signal underlying organisational flaws. It could indicate a lack of trust in middle management's capabilities or a failure to delegate responsibilities efficiently. Such scenarios can lead to operational bottlenecks and inefficiencies, impeding the smooth transition from strategy formulation to execution.

Enterprise Derailment Factors and Preventive Measures

To foster a resilient organisational structure, it is imperative to identify and mitigate potential enterprise derailment factors early on. These factors might encompass strategy-culture misalignment, inadequate communication and collaboration channels, resistance to change within the workforce, insufficient resources allocated for strategy implementation, and an inability to adapt to changing market dynamics and customer preferences. Recognising these factors early allows organisations to initiate corrective actions to avert potential derailments, ensuring a smooth and successful strategy implementation.

Navigating the complex business environment necessitates a re-evaluation of traditional approaches to strategy formulation and execution. Top executives should foster an environment that encourages active participation from middle management in strategy formulation. This not only promotes a culture of inclusivity but also amplifies the chances of successful strategy execution. A vigilant approach towards identifying gaps in middle management involvement and initiating timely course corrections can pave the way for a synergistic and prosperous organisational ecosystem. By championing the active involvement of middle management in strategy formulation, organisations not only enhance the richness and applicability of their strategies but also foster a nurturing ground for the development of future leaders, ensuring continuity in vision and leadership.

Satyakki Bhattacharjee is Managing Partner, Growthsqapes. Views are personal, and do not represent the stand of this publication.