Nothing CEO Carl Pei to invest $100M, create 1,800 jobs in India over next three years

Carl Pei

Nothing, the consumer tech company founded by Carl Pei, is planning a major expansion in India. Pei announced that the company will invest over $100 million and create more than 1,800 jobs in the country over the next three years.

Pei shared the news on Twitter, highlighting his recent meeting with Union Minister Ashwini Vaishnaw, who has been a key driver of India’s Make in India initiative and the growth of the country’s technology ecosystem. “There is no doubt; India will play a key role in shaping the future of the global smartphone industry,” Pei wrote.

As part of the expansion, Nothing plans to establish CMF as a subsidiary headquartered in India, aiming to build it into the country’s first truly global consumer tech brand. Pei emphasized the vision: “Built from India, to the world.” The subsidiary will focus on end-to-end product capabilities, giving Nothing greater control over design, manufacturing, and global distribution.

A crucial part of this plan is a new manufacturing joint venture with Optiemus, one of India’s leading technology manufacturers. The partnership is expected to help Nothing scale production locally, while also creating employment opportunities and boosting India’s position in the global consumer tech market.

Pei described the move as a “key milestone” in turning Nothing’s vision into reality. With this investment, the company hopes not only to strengthen its footprint in India but also to contribute to the country’s growing role in global technology innovation.

Nothing has gained attention worldwide for its minimalist design and fresh approach to smartphones and tech products. By setting up a significant presence in India, the company is signaling that the country will be central to its long-term growth strategy.

The planned investment and job creation will unfold over the next three years, with CMF and the Optiemus joint venture at the core of the effort. For India, this is a significant vote of confidence from an emerging global tech brand, reflecting the country’s growing appeal as a hub for manufacturing, innovation, and talent.