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Exclusive | Swiggy suspends meal-for-one offering POP as virus hurts business

The company says its channelling resources to meet the growing demand for essential supplies.

May 29, 2020 / 04:12 PM IST

Swiggy has suspended its single-serve meal offering POP, a popular choice of office-goers and students, as the online food-delivery startup pushes for grocery and other on-demand deliveries to shore up business hit by the coronavirus outbreak.

Launched in 2018, Swiggy POP meals were typically priced between Rs 99 and Rs 200 and targeted at people looking for a quick and affordable meal with no delivery charge.

“The pandemic and consequent lockdown have led to a significant drop in the number of office-goers, changes in the restaurants' supply and customer preferences shifting towards prioritising for essential supplies as they stay indoors,” a Swiggy spokesperson told Moneycontrol.

“Considering this, we have temporarily suspended Swiggy POP for the duration of lockdown, and are channelising resources to adapt our product and service towards this evolving consumer landscape."