Salesforce rolls out Automotive Cloud to deliver enhanced customer experience

Connected cars will make up 95 percent of all new vehicles sold by 2030

Salesforce, on November 7, rolled out 'Automotive Cloud' innovations to help auto companies harness data and artificial intelligence in a bid to offer more personalised in-car experiences, manage fleets, and simplify auto lending and leasing, according to the company.

How does it work?

Automotive Cloud will unify automaker’s data of vehicle telematics, service records, customer data, etc, and power features providing a real-time, contextualised view of what’s going on inside a vehicle to help get a  personalized experience, according to the company.

Connected cars will make up 95 percent of all new vehicles sold by 2030, as per the US-based software behemoth.

Connected cars can communicate with other systems outside of the car. This connectivity is used to provide services to passengers or to support or enhance self-driving functionality.

Connected cars presently are generating an estimated 25 gigabytes of data per hour — data that automotive companies must harness to provide personalised experiences and generate new revenue streams.

Achyut Jajoo, SVP & GM of Automotive and Manufacturing believes that with real-time data, trusted AI, and automation, it'll bring automotive industry one step closer to a future where software-defined vehicles are the norm.

"Automotive Cloud will provide a real-time digital view of a vehicle’s connected features, services, and telemetry data so automakers can combine it with everything they know about the driver to orchestrate personalized, connected car experiences," he stated.

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What does Automotive Cloud include for automakers

Connected Vehicle Visualization - a real time visualization of a vehicle’s connected features and services, which will help automakers provide better in-car experiences, like remote assistance, and surface relevant new services to consumers – like notifying them about a free park assist trial.

Actionable Telematics - to monitor telematics data, like vehicle location, speed, fuel, or battery consumption, and use automation to detect and alert customers to changes in their car’s status.

Secure Data - Powered by Salesforce Data Cloud, it will securely connect data from any source, like telematics and dealership management systems, so automotive companies have a unified, real-time data foundation to build connected vehicle and driver experiences, as per the company.

Commenting on the occasion, Amanda Palmay, Senior Director, Strategy, Planning and Innovation at  Toyota said that everything in the industry today is being driven by software. "Our customers expect connected, personalized experiences not only in their cars, but however and wherever they are interacting with us. Automotive Cloud will make it easy to provide these exceptional experiences for our customers.," he added.

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