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PVR ties up with Oma Cinema of France; to introduce 'cinema pods' at theathres

The announcement was made at CinemaCon 2022 at Las Vegas, a gathering of movie theatre owners from around the world, a joint statement by PVR Cinema and Oma Cinema said.

April 29, 2022 / 04:40 PM IST
Representative image

Representative image

Film exhibition company PVR Cinemas on Thursday announced that it has entered into a tie-up with Oma Cinema of France to introduce the concept of "cinema pods" in the Indian market. The announcement was made at CinemaCon 2022 at Las Vegas, a gathering of movie theatre owners from around the world, a joint statement said.

Through its vertical architecture, Oma provides the audience with an intimate cinematic experience with tiered balconies, or "pods", enabling viewers to enjoy a sociable cinema experience whilst enjoying a perfect view of the screen. PVR's chief growth and strategy officer Pramod Arora said PVR is keen on building cinemas with more experiential elements, which is not possible in a home environment setting.

Having "an option to have a private movie party with friends and family, OMA pods shall be your own space offering an unmatched bespoke experience of watching a film on a very large screen alongside specially-crafted F&B options. Many corporates have been used to their own box at sporting events in stadia, and now they shall have an option to have one in a cinema too," Arora added.

Oma Cinema was created by renowned French architect Pierre Chican who has designed some of the most cutting-edge cinemas in France over the last 30 years, the statement said.

Oma Cinema founder and president Pierre Chican said: "We are excited to bring about the unique and proprietary concept of cinema pods to India with this exclusive tie-up with PVR. Our designs ensure that each pod within an auditoria is unique and designed to perfection."



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PTI
first published: Apr 29, 2022 04:39 pm
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