Ola has done well in 2024, even as electric two-wheeler industry has underperformed: MC Analysis

Ola has gained market share in 2024

Despite the kerfuffle surrounding Ola founder Bhavish Aggarwal on social media, the company hasn’t performed poorly in a year where electric two-wheeler sales have remained subdued.

A Moneycontrol analysis of two-wheeler registration data from Vahan shows that the company's sales have grown 30 percent in 2024, compared with the overall segment's 6.3 percent growth.

The analysis compares data till October 2024 with the sales for 2023.

Now, Ola accounts for 39 percent of the total electric two-wheeler sales of 8,80,314 compared with 32 percent for 2023.

In 2024, it sold twice as many electric two-wheelers at 3,44,850 as the second largest manufacturer, TVS (163,752)

In 2022, Ola Electric, a market leader, had an 18.6 percent share of the 585,244 electric two-wheelers sold for the year.

But it is not just Ola, the industry itself is undergoing a market consolidation.

The top three two-wheeler companies had a 72.9 percent market share, compared with 63.9 percent in 2023 and 49.4 percent in 2022.

The top 10 sellers now account for 94 percent of registrations compared with 88.6 percent two years ago.

The other big development has been the return of traditional brands.

Bajaj has pipped Ather to become the third-largest electric two-wheeler company, having sold 132,903 vehicles in the first ten months of 2024, and is within touching distance of the number two rival.

Hero MotoCorp returned as the fifth largest company, with 32,267 two-wheelers sold in the year until October 2024.

The other interesting aspect of Ola’s growth story is that the growth is not coming from traditional centres like Delhi, Maharashtra, Kerala, Karnataka and Gujarat, but from other areas like UP, Tamil Nadu, Rajasthan and Haryana.