Redington Limited has announced a significant collaboration with Amazon Web Services (AWS), signing a Revenue Acceleration Pilot (REAP) contract. This strategic move establishes a "downstream" Strategic Distribution Agreement, enabling Redington to extend the benefits it receives from AWS to its extensive network of partners. The initiative aims to drive cloud adoption at scale and foster transformative, partner-led growth across India.
| Particulars | Details |
|---|---|
| Agreement Type | Revenue Acceleration Pilot (REAP) Contract |
| Nature of Collaboration | "Downstream" Strategic Distribution Agreement |
| Objective | Extend AWS benefits to Redington's partners, accelerate cloud adoption, drive partner-led growth |
| Key Benefits for Partners | Access to combined technical expertise, shared resources, funding, strategic support, customized go-to-market strategies, technical guidance, training, marketing assistance |
| Target Audience | High-potential AWS Partner Network (APN) partners, mid-tier partners, customers across India |
| Redington's Role | Lead transformative initiatives, cultivate an ecosystem for partners, showcase distributor-managed downstream collaboration model |
Collaboration Details
The newly signed REAP contract with AWS positions Redington to play a pivotal role in expanding cloud adoption. This "downstream" distribution model allows Redington to effectively channel the advantages and resources it gains from AWS directly to its partners. The REAP program itself is specifically designed to empower high-potential partners within the AWS Partner Network (APN) by providing them with a blend of technical expertise, shared resources, dedicated funding, and strategic support from both AWS and Redington. This collaborative framework is intended to enable partners to deliver impactful business outcomes for their end customers, fostering digital transformation in a dynamic cloud environment.
Strategic Implications
This collaboration underscores Redington's commitment to driving cloud adoption by equipping its partners with the necessary tools and knowledge. Sridhar S, Executive Vice President, Redington Limited, emphasized that the REAP program with AWS will allow Redington to lead transformative initiatives that promote innovation and sustainable growth. He highlighted the strategic investments planned for upskilling, enhancing go-to-market capabilities, and facilitating cloud transformation. This approach aims to cultivate an ecosystem where partners can scale their operations, unlock new opportunities, and effectively deliver the digital transformation and tangible business outcomes that customers seek.
Praveen Sridhar, Head of Partner Business, AWS India and South Asia, lauded Redington's capabilities, stating, "Redington exemplifies what we value in a strategic distributor – strong technical capabilities, broad market reach, and a shared mission to democratize technology." He further added that through this REAP initiative, AWS and Redington are not merely accelerating cloud adoption but are enabling transformative, partner-led growth that aligns with the scale and ambition of customers across India.
Support for Partners and Market Reach
Through this strategic collaboration, Redington is set to significantly enhance its support for partners. The company will assist partners in developing customized go-to-market strategies tailored for specific customer segments. Furthermore, Redington will provide essential resources, technical guidance, comprehensive training, and marketing assistance to accelerate cloud transformation efforts among its partners. The program is designed to facilitate partner-led business development initiatives, thereby fostering growth and innovation within the cloud ecosystem.
Leveraging Redington's extensive experience and deep market presence, this program is expected to serve as a prime example of the efficacy of a distributor-managed downstream collaboration model. Under Redington's leadership, the initiative will demonstrate how such an approach can effectively support cloud adoption, particularly among mid-tier partners who might otherwise lack direct access to the comprehensive resources offered by AWS.
About Redington Limited
Redington Limited (NSE: REDINGTON; BSE:532805) is a leading technology solutions provider and a Fortune India 500 company. The company plays a crucial role in empowering businesses through their digital transformation journeys by bridging the gap between innovation and adoption. With a vast global footprint spanning 40 markets, associations with over 450 brands, and a network of more than 70,000 channel partners, Redington ensures seamless and end-to-end distribution across various product categories including IT/ITES, Telecom, Lifestyle, and Solar products. Its operations extend across India, Singapore, South Asia, the Middle East, Africa, and Turkey. Redington's consistent focus on innovation and strategic partnerships has solidified its position as a trusted distributor of products, services, and solutions worldwide.
