BSA Motorcycles makes India debut with launch of flagship Gold Star 650

BSA Gold Star 650 motorcycle

Classic Legends announced on August 15 the launch of the iconic BSA motorcycle brand in India with the BSA Gold Star 650 motorcycle, at a starting price of Rs 2.99 lakh.

The BSA Gold Star 650 comes with a 652cc liquid-cooled engine, with segment-leading 55 Nm torque, Classic Legends, a Mahindra Group subsidiary whose portfolio also includes brands like Jawa and Yezdi, said in a statement.

The motorcycle will be offered in six colour options, including the Legacy Edition in Silver Sheen.

The motorcycle comes with globally renowned premium components -- Brembo brakes, dual-channel ABS, Excel rims, Pirelli tires and Gold Star Insignia by LaFrance.

"Equipped with a 12V socket and USB charging port, it ensures riders stay connected during long journeys. The bike’s rider-focused design includes easily adjustable rear shocks for personalized comfort. Its build quality and meticulous attention to detail reflect BSA's steadfast commitment to British craftsmanship and excellence, making the Gold Star a true representation of BSA’s storied heritage," the statement added.

"The Birmingham Small Arms Company (BSA), once the world's largest motorcycle manufacturer and a pillar of British industrial heritage, has a fan following since its founding in 1861 that continues to this day," according to the statement.

The BSA Gold Star 650, which made an iconic comeback in the UK in 2021, has since found success in Europe, Turkey, New Zealand, and the Philippines. Following its India launch, the brand is set to target motorcycling enthusiasts in other countries such as the US, Australia, and Japan soon after.

Speaking on the announcement, Anand Mahindra, Chairman, Mahindra Group said: "Bringing BSA to India is about sharing a piece of world motorcycling history with India. That indomitable spirit of BSA, a brand built in the fires of battle, is imbued in the new Gold Star that I hope all of you have a chance to experience."