Colors by Rupa Unveils Nature-Inspired Fashion Collection to Elevate Style and Embrace Vibrancy

The collection is now available at leading retail stores and online platforms.

March 20, 2024 / 15:56 IST

Rupa

[Kolkata, 30 January 2024]- Exciting News! Rupa & Company Limited proudly introduces its latest venture, COLORS by Rupa, a versatile fashion line that caters to the diverse wardrobe needs of individuals of all ages. Our collection encompasses a wide range of meticulously crafted innerwear and outerwear for both men and women. Additionally, we extend our commitment to fashion into the realm of athleisure, offering a dynamic and trendsetting range for men, women, and boys.

The brand believes in making fashion a reflection of the rich hues of the earth and the lively shades of blooming flowers. Launched in 2021, COLORS is set to redefine style with its unique collection that embraces the essence of natural colors, fabrics, and styles.

The philosophy at COLORS is intricately woven around crafting a unique identity, distinct from the flagship Frontline range. Soon to raise the curtains on the product pipeline is the Colors Playsure outerwear collection that’s truly age & gender agnostic, Colors2 for enhanced Shape in men's innerwear, a stylized version of Derby vests, King’s collection trunks, Athlefit gym vests, and PEP collection, consisting of a myriad of vibrant colors and designs in men's innerwear.

Each product in this line is treated with special styling techniques to keep up with the latest trends.

[Speaking about the launch, Mr. Mukesh Agarwal, Director at Rupa & Company Limited, stated, COLORS by Rupa is more than a fashion statement; it's an expression of the beauty around us. Our collection resonates with the diversity and richness of nature, redefining fashion by bringing essential wonders into every wardrobe through carefully selected fabrics and meticulous styling.]