Brij Hotels raises $4 million in Series A round led by Manipal Education and Medical Group

Brij Hotels raises money. Image:

Boutique hotels brand Brij Hotels on March 19 announced the closure of a $4 million Series A round led by the Manipal Education & Medical Group(MEMG) Family Office.

The round saw participation from investors including Abhiroop Jayanthi, MD, Bain Capital. The hospitality chain will use the funds for strategic expansion and to further strengthen its presence in the competitive hospitality industry.

"At Brij Hotels, our commitment goes beyond providing luxurious stays; it extends to celebrating and empowering the heart and soul of our destinations – the local communities. We are excited to have the support of investors like the MEMG Family Office, Abhiroop Jayanthi, who share our vision,” Brij Hotels co-founder Udit Kumar said.

The Indian consumer landscape is evolving with guests seeking unique experiences that blend luxury with local cultural immersion, co-founder Anant Kumar said.

According to a report by HVS ANAROCK, which provides consulting and advisory services to hotel firms, the global boutique hotel segment has experienced a growth rate of over 50 percent in the last three years. And Brij Hotels is betting big on this demand and aims to deliver immersive experiences in unique locations, it said.

“Brij Hotels' blend of luxury and local engagement is a refreshing take for the modern traveller. We believe that under the leadership of Udit and Anant, the Brij team is creating a unique company in leisure travel,” said Ranjan Pai, Chairman of the Manipal Education & Medical Group.

Brij Hotel’s portfolio includes eight operational hotels at key tourist destinations. According to the company, 75 percent of the hotel staff are locally sourced and trained from where the hotels are situated.