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The iconic 'Maharaja', which has served as Air India's mascot for decades, will "live on" and continue to "be part of the airline's journey into the future", CEO Campbell Wilson clarified, amid speculations that the airline would be phasing it out with the adoption of a new logo.
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Air Indiawill look to lease some aircraft for longer periods "until deliveries of new aircraft picks up pace", the airline's CEO Cambpell Wilson said. One-third of the airline'swide body planes will have the new cabins by March 2024, he noted, adding that the product upgradation of cabins of narrow body planes will be majorly done by way of new aircraft delivery.
"We expect Air India's wide body fleet to be refurbished by the end of 2025," Air India CEO Campbell Wilson said, adding that wide-body refurbishment will start in a year. The airline's new wide body aircraft that are arriving will be fitted with new refurbished interiors, he further noted.
Here's a sneak peek into Air India's new refurbished Boeing 777 planes, that are targetted to be refitted by next year.
The iconic 'Maharaja', which has served as Air India's mascot for decades, will "live on" and continue to "be part of the airline's journey into the future", CEO Campbell Wilson clarified, amid speculations that the airline would be phasing it out with the adoption of anew logo.
"We have spent around $ 400 million to refurbish our aircraft till now," the Airline India CEO said.The first Airbus A350 wide body plane will come to India soon, Cambell Wilson added, further noting that "all our legacy 777 and 787 dreamliner planes will be refitted by next year".
"We have launched a new website and mobile app for Air India...A completely new customer care center will be setup by the end of the year," Air India CEO Cambell Wilson said.
"Air India is in the midst of transformation.We are still a long way to go but we have started strong," Air India CEO Campbell Wilson said, while addressing the rebranding event.
"Air India’s new logo symbol - ‘The Vista’ - is inspired by the peak of the gold window frame, signifying limitless possibilities, progressiveness, and the airline’s bold, confident outlook for the future," the airline said in a release.
"The new look reimagines the iconic Indian window shape, historically used by Air India, into a gold window frame that becomes central to the new brand design system - symbolising a ‘Window of Possibilities’," it added.
The new Air India logo is inspired by the windows aboard all Air India flights that have been a part of the airlines journey from day one, said officials of the airline while addressing the rebranding event.
The airline livery of Air India was unveiled in a video package played at the event to unveil the revamps. Here's a look.
