Style tips: Here's how to wear red, the simmering hot Spring-Summer 2024 colour

Designer Pallavi Singhee, founder of the fashion label Verb, says, "In 2024, red is a strong declaration of confidence and enthusiasm rather than just a fad."

From the fashion capitals of Milan, New York, and Paris to the heart of Indian couture, the dramatic shades of fiery red is taking the fashion world by storm, especially for the red carpet dos and award nights. While luxury brands like Valentino, Hermès, and Balmain have collectively endorsed 'red' as the colour of the season, making it a must-have in every fashionista's wardrobe, Hollywood and Bollywood celebrities are having a gala time sporting glamorous head to toe red looks for special occasions.

Designer Pallavi Singhee, founder of the fashion label Verb, shares her take on the trend and says, “In 2024, red isn't just a colour — it's a daring decision that will take centre stage. On the red carpet, celebrities including Taylor Swift, Dua Lipa, and Selena Gomez are looking fierce in full red ensembles. It's a strong declaration of confidence and enthusiasm rather than just a fad. We're thrilled to see red take the stage in fashion this year as it symbolises strength and originality.”

Red, being a bold yet versatile colour, has opened up a number of style possibilities for fashion lovers this season. Whether on the runways or the streets, red is making a statement that's hard to miss.

Here’s how you can experiment with this eye-catchy shade in creative ways to incorporate it into your wardrobe:

1.  Layer it: Red monochromes, red and black, red and gold, and red paired with metallic shine are just a few ways to achieve stunning looks with the colour. Invest in fiery red statement pieces such as coats, dresses, knitwear, and red-on-red co-ords and wear it in comfy fabrics to sail through the Spring-Summer 2024.

2.  Pair it with neutrals: For those looking to make a subtle yet impactful impression, incorporating red accessories into neutral outfits is a winning strategy. A red handbag, scarf, or pair of shoes can effortlessly add a pop of colour to an otherwise understated ensemble. Fiery red outfits, when paired with unexpected colours, create a unique and head-turning look.

3.  Day and night: Combining different red hues with colours like deep burgundy, burnt orange, or rich brown is a perfect way to achieve a warm look for office wear or breezy evenings. While pairing red with a soothing white or yellow separate can be an excellent way to stand out for day time brunches or informal get-togethers.

4.  Metallic additions: When opting for a fiery red ensemble, simplicity in accessories is the wisest choice. Let the red piece be the focal point, allowing its intensity and vibrancy to shine through. A mini fiery red dress, for example, can be elegantly paired with a sleek black or dark grey belt, matching earrings, strappy sandals, and a clutch for a chic and balanced look. For a more tailored approach, a fiery red pantsuit can exude sophistication when paired with a metallic silver sling bag, black heels, and silver earrings. The key is to strike a harmonious balance that enhances the overall look without overshadowing the fiery red centerpiece.