Kalki 2898 AD Hindi box office: A look at how Prabhas beat Fighter's record in 12 days

Kalki

The recently released film Kalki 2898 AD, starring Prabhas, has taken the Hindi box office by storm, surpassing the lifetime collection of Fighter in just 12 days. This remarkable feat has made Kalki 2898 AD the biggest Hindi film of the year so far.

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The Journey to the Top

 
Kalki 2898 AD,l directed by Nag Ashwin, has achieved unprecedented success in the Hindi market. The film collected an impressive ₹218 crore net in its Hindi version within 12 days. This figure is particularly notable when compared to the ₹212.80 crore net collected by Fighter over its entire run.
The first week saw Kalki 2898 AD garner ₹162.5 crore, setting a strong foundation. The subsequent days continued to show robust earnings:

Friday: ₹9.4 crore

Saturday: ₹18 crore

Sunday: ₹22.5 crore

Monday: ₹6.5 crore
These figures underscore the film's steady performance and growing popularity among audiences.

 
Factors Contributing to Success

 
Several factors have contributed to the extraordinary success of Kalki 2898 AD in the Hindi market:

 
Stellar Cast and Direction: The film features a powerhouse cast, including Amitabh Bachchan and Deepika Padukone, alongside Prabhas. Their performances have been widely acclaimed, drawing audiences to theatres. Nag Ashwin's direction, blending science fiction with Indian mythology, has also captivated viewers.

 
Compelling Narrative: The film's narrative, rooted in Indian mythology and epic tales from the Mahabharata, provides a unique and engaging storyline. The depiction of legendary characters in a post-apocalyptic world resonates with the audience's cultural familiarity and curiosity.

 
Marketing and Hype: Effective marketing strategies and the existing fanbase of Prabhas, bolstered by his success in the "Baahubali" series, have significantly contributed to the film's box office performance. The anticipation and buzz created around the film ensured strong initial viewership.

 
Audience Appeal: The film's appeal lies in its ability to bring viewers back to familiar stories and characters while presenting them in a novel and futuristic setting. This combination of nostalgia and innovation has struck a chord with the audience.

 
Comparison with Other Top Grossers

 
Kalki 2898 AD has joined the elite list of South Indian films that have crossed the ₹200 crore benchmark in Hindi. The top grossers include:

Baahubali 2: ₹511 crore

KGF 2: ₹435 crore

RRR: ₹272.75 crore

Kalki 2898 AD: ₹218.9 crore (and counting)
The film is expected to cross the ₹300 crore mark in its Hindi version alone, a feat anticipated by the end of its third weekend.
Future Prospects

 
While Kalki 2898 AD has enjoyed a successful run so far, upcoming releases may pose a challenge. Kamal Haasan's Indian 2 is set to release, potentially drawing some of the audience from the South market. However, Kalki 2898 AD's performance in the Hindi market is expected to remain strong until the release of Vicky Kaushal's "Bad Newz" next week. Akshay Kumar's "Sarfra," also releasing soon, might impact the film's run.