Justin Bieber returns with new album Swag after four-year break; shares family moments with Hailey Bieber and son Jack

Justin Bieber comes back with Swag, his new album

After years of speculation and subtle teases, Justin Bieber is officially back.

Marking his first album in four years, the pop sensation has re-entered the music scene with a bold statement.

The announcement follows reports that Bieber has settled his long-standing financial dispute with former manager Scooter Braun, clearing the way for a fresh chapter in his career.

For months, fans have been piecing together clues from the singer’s Instagram — from late-night jam sessions with live musicians to cryptic captions and studio snippets. All signs pointed to a possible comeback, but it wasn’t until now that the rumours turned real.

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On 11 July, Bieber revealed the official title and tracklist for his seventh studio album, Swag, which drops on Friday, 12 July.

Ahead of the official reveal, fans had already been buzzing online thanks to billboard sightings in unexpected locations, including Reykjavík, Iceland — the very place where Bieber had recently been spotted holidaying with wife Hailey and their newborn son, Jack Blues Bieber. Soon after, a giant billboard appeared in Times Square, New York, unveiling the full Swag tracklist.

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The 20-track album features titles like Daisies, Therapy Session, Go Baby, and Forgiveness, and includes collaborations with artists such as Gunna, Sexyy Red, and Cash Cobain. Long-time creative collaborators like Carter Lang, Eddie Benjamin, and DJ Tay James are also part of the project, adding to the hype.

Hailey Bieber also made a statement of her own. Sharing a fierce promo shot of herself, Justin, and baby Jack, she captioned it with a pointed message: “Is it finally clocking to you fucking losers?” The remark was a sharp nod to Bieber’s now-viral “clocking it” moment, where he clapped back at paparazzi questioning his mental health.

Hailey’s post not only silenced ongoing breakup rumours but also sent a clear message to critics doubting the couple’s unity.