Ranveer Singh’s Ching ad: Rs 150 crore spent in the making of the ad

Ranveer Singh new ad

Atlee is in charge of the first-ever Rs 150-crore campaign for Ching's Desi Chinese, which stars Ranveer Singh, Bobby Deol, and Sreeleela.

It's hard to identify the difference between movies and ads because of this.

People all over the country are already talking a lot about the campaign because it has a high budget and looks like a movie.

The first-look posters for the campaign look more like a big-budget action movie than a regular TV ad.

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In his usual high-energy style, Ranveer Singh plays "Agent," a sleek and fierce action hero. Sreeleela plays "Agent Mirchi," a youthful, gorgeous, and interesting person. Bobby Deol plays "Professor White Noise," a bad guy who is highly interesting.

People know Atlee for his big-budget hits like Jawan and Mersal. He adopts the same big-budget style for this show. Every frame of The Ching's campaign is full of flair, action, and drama. This is a big risk for a company that makes quick meals. But this very goal has made some people wonder where marketing ends and storytelling begins.

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This ad campaign, which cost Rs 150 crore, is one of the most expensive ever made in India. People are arguing over whether this is a creative revolution in how brands tell stories or just too much advertising because of all the money being spent.

Using movie-style storytelling to sell things could change the way marketers talk to customers. Ching's has always had a lively, youthful vibe. But the ad could also develop into a vanity project that puts style before substance.

People who work in the industry agree that this campaign will change the way Indian firms think about advertising, even though some people aren't sure. If Atlee can achieve the right balance between fun and messaging, Ching's might set a new standard for movie branding in India.