Maruti Suzuki invests in connected mobility intelligence startup

Maruti Suzuki has a stake of nearly 8% in Ravity Software Solutions.

Maruti Suzuki India has invested nearly Rs 2 crore in Ravity Software Solutions, a connected mobility intelligence startup, marking its third investment under the Maruti Suzuki Innovation Fund. The country's largest carmaker said the transaction gives it an equity stake of over 7.84% in the Bengaluru-based firm.

The carmaker noted that the Innovation Fund is aimed at startups with strong innovation potential and relevance to its operations. Ravity Software Solutions provides connected mobility insights through an AI-powered platform used by automotive companies and fleet operators. The company said the platform helps improve engineering, quality, operations, revenue opportunities and customer experience.

This is the third startup to receive funding under Maruti Suzuki's initiative. Earlier investments included nearly Rs 2 crore each in Amlgo Labs in March 2024 and Sociograph Solutions in June 2022.

Maruti Suzuki MD and CEO Hisashi Takeuchi observed that the company is focussed on enhancing the vehicle ownership experience. He said: "Aligning to our core value of keeping the customer at the core of our business, we are focussed on enhancing vehicle ownership experience. In the age of open innovation, we strive to co-create business solutions with specialised entities operating in the particular field. Startups are ideal partners as they bring agility, fresh thinking and cutting-edge solutions, to support our goal of ensuring customer delight."

Takeuchi noted that the investment will help elevate customer experience through data-driven insights and support the government's Startup India initiative.

Ravity Software Solutions Founder Vikas Rungta said the collaboration underlines the carmaker's willingness to engage with emerging technology players.

"It is an honour to be associated with an industry leader like Maruti Suzuki, whose name is synonymous with bringing personal mobility to millions in India as well as across the globe. An automobile major like Maruti Suzuki partnering with a startup speaks volumes about its forward-thinking mindset, humility and openness to learn and collaborate to explore new ideas. With our excellence and expertise in AI, analytics and mobility, we are committed to upholding the trust Maruti Suzuki has placed in us," Rungta added.

Ravity Software Solutions, founded in 2022 and based in Bengaluru, helps original equipment manufacturers (OEMs) and fleet operators leverage connected vehicle data to optimise operations and improve customer experience.