Kia India today announced the appointment of Atul Sood as Senior Vice President for Sales and Marketing, effective July 11, 2025. Leading the brand's nationwide sales strategy and operations, he will report to the company's Chief Sales Officer Joonsu Cho.
With close to three decades of experience in the automotive industry, Sood joins Kia India from Toyota Kirloskar Motor, where he served as President and Director at Toyota Mobility Solutions and Services India. He has also held important positions at Toyota Motor Asia Pacific.
Sood replaces Hardeep Singh Brar, who recently joined BMW Group India as its President and CEO.
"We are thrilled to welcome Atul Sood to the Kia India family. His deep industry expertise and strategic acumen will be invaluable as we continue to strengthen our market position and enhance customer satisfaction. We look forward to his leadership and contribution in driving the next phase of our growth journey," said Gwanggu Lee, Managing Director and CEO, Kia India.
"I am excited to join Kia India at such a dynamic time in its evolution. Kia has established itself as a forward-thinking and customer-focused brand, and its commitment to innovation and customer delight resonates strongly with me. I am looking forward to working with the team to deliver exceptional value and drive sustainable growth across the country," Sood said.
Sood holds a PGDM in Marketing from Symbiosis Centre for Management and HRD (SCMHRD), Pune, and a Bachelor's degree in Mechanical Engineering from Thapar Institute of Engineering and Technology, Patiala.
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