TRENDS
Storyboard18 | How global advertising business reviews affect agencies in local markets
With homegrown brands becoming big and going global, network agencies are less dependent on large international clients. Two decades ago, roughly 80% of ad spends came from global clients, but it has shrunk to around 50% today.
BUSINESS
Storyboard18 | This Diwali, some brands skipped the hard-sell. Here’s why
Brands want to own emotions rather than use Diwali just as a selling opportunity. But, watch out for the trap of clichés.
TRENDS
Storyboard18 | How well do festive ads really work?
A quick view of YouGov’s report on what consumers think about festive ads, the category ads they recall, and new-normal shopper behaviour.
TRENDS
Storyboard | Facebook’s brand Meta-morphosis is not a quick fix
Facebook / Meta is focusing on its future growth plans rather than getting its house in order, say experts who think the change will not impact the company’s individual brands.
TRENDS
Storyboard | Cadbury India’s festive ad coup, featuring Shah Rukh Khan and local businesses
With ‘Not Just A Cadbury Ad 2.0’ featuring Shah Rukh Khan, the snacking major breaks through the festive ad clutter. Storyboard goes behind the scenes.
BUSINESS
Storyboard | Meta question: Is the new name for Facebook Inc. hot or not?
Facebook is now Meta, to signal its ambition to be a metaverse company rather than a social media company. But what will a name change do for the brand?
TRENDS
Storyboard | How MobiKwik is supercharging its brand as it gears up to go public
In conversation with Upasana Taku, chairperson, co-founder, and chief operating officer of MobiKwik.
TRENDS
Storyboard | How brands can control narratives and fight cancel culture
Indian brands are facing social media outrage and boycotts more than ever before. Is it time for marketers to take a stand up to cancel culture?
TRENDS
Storyboard | Leadership changes at Dentsu linked to its ‘transformation’
Globally, the Japanese ad holding company Dentsu is gearing up to compete with the likes of Accenture Interactive, say industry insiders.
TRENDS
Storyboard | Are advertising agencies getting ‘vendor-zoned’?
Ad executives weigh in on the changing dynamic of agency-client relationships.
TRENDS
Storyboard | Instagram launches an ad blitz. Here’s why
Decoding the Facebook-owned brand Instagram’s latest ad campaign ‘We Are In The Making’ that’s conceptualized by DDB Mudra.
TRENDS
Storyboard | IPL and T20 World Cup are the starters this festive season
How brands and ad agencies plan to light up the ‘golden quarter’, and where the IPL and T20 World Cup fit in these plans.
TRENDS
Storyboard | The great Indian ad reimagined
Advertising executives' pick of iconic ads that should make a comeback, as a remake or just as they are.
TRENDS
Storyboard | Brand Air India 2.0 ready to fly?
Experts weigh in on what the future could hold for the airline brand and its Maharajah as they return to the Tata Group.
TRENDS
Storyboard | Decoding the after-effect of an IPO on a consumer brand
A market listing puts newer brands squarely in the public eye, helps them reach out to a wider consumer base and garner instant 'trust'.
TRENDS
Storyboard | Practo gets a new 'friend' in Rahul Dravid. Here’s why
In an exclusive chat with Storyboard, Srikanth Pinninti, executive vice-president – marketing, shares the telehealth company’s goals for the new campaign as it expands into the secondary care market.
TRENDS
Storyboard | Meesho signals its move into e-commerce big leagues with an ad
The company launches its second D2C advertising campaign since it shifted from the social commerce space to e-commerce.
TRENDS
Storyboard | FCB Interface, Dentsu Webchutney, DDB Mudra and Ogilvy lead in the Lions Creativity Report
India ranks tenth in the Location Rankings for the second time in a row.
TRENDS
Storyboard | How media agencies are preparing to make the Fifth Quarter golden
Ad executives share their plans to help clients reignite growth and beat the pandemic blues this festive season.
MCMINIS
UPI-PayNow link: How it will help
TRENDS
The resurgence of Brand Shah Rukh Khan?
The king of Bollywood’s innate charm and self-deprecating wit always add to the power of his brand, say advertising executives
BUSINESS
Storyboard | Rupeek’s maiden ad campaign aims to polish the gold-loan category
The ads conceptualised by independent creative shop Womb will feature actors Manoj Bajpayee and Priyamani
BUSINESS
Storyboard | Exits and leadership changes in Dentsu International India continue
Joining the departure list are Posterscope’s Haresh Nayak and Dentsu India’s CSR SVP & head Sahil Arora. Divya Karani gets additional mandate
BUSINESS
Santosh Padhi quits Taproot Dentsu
More changes are expected as the advertising group consolidates its operations
