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Priyanka Nair

Assistant Editor

Network18

Storyboard18 | Ads parody ads: How does it work?

TRENDS

Storyboard18 | Ads parody ads: How does it work?

They aren’t exactly the bloody Cola Wars of yore. But brands are getting cheekier in commercials, spoofing other brands' ads. The question is, who is laughing?

Storyboard18 | The sexual wellness boom and how brands are addressing a new consumer

BUSINESS

Storyboard18 | The sexual wellness boom and how brands are addressing a new consumer

Brands, content creators and women taking charge of their sexual wellbeing are changing the narrative and fuelling the sexual wellness category in India. Covid-induced lockdowns, too, have given the category a major thrust, while ecommerce has made buying easier.

Storyboard18 | Why we love ads but often mistrust admen

TRENDS

Storyboard18 | Why we love ads but often mistrust admen

A recent report found that people consider advertising as one of the ‘most untrustworthy’ professions. Advertising executives shed light on the real issue and how to fix it.

Storyboard18 | Kingslayers, Brutal Bishops, Krazy Knights: What’s fuelling a newfound chess craze?

TRENDS

Storyboard18 | Kingslayers, Brutal Bishops, Krazy Knights: What’s fuelling a newfound chess craze?

Creators and influencers on the internet are making chess more accessible and fun for younger people, which could open up opportunities for brands to engage with the sport and new audiences.

Storyboard18 | iD Fresh Food brand is “built by consumers", says CMO Rahul Gandhi

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Storyboard18 | iD Fresh Food brand is “built by consumers", says CMO Rahul Gandhi

Rahul Gandhi, chief marketing officer of iD Fresh Food, on the company’s secret sauce to win consumers’ trust.

Storyboard18 | Is India ready for an alternative meat movement?

BUSINESS

Storyboard18 | Is India ready for an alternative meat movement?

The emergence of plant-based meat brands in India indicate that there is a niche and well-aware consumer group that is hungry for more options on their plates. How do brands address this new conscious-food movement?

Storyboard18 | Ashish Bhasin moves on from Dentsu International

TRENDS

Storyboard18 | Ashish Bhasin moves on from Dentsu International

Dentsu International's Asia-Pacific CEO and India chairman Ashish Bhasin says he has put in his papers to pursue personal interests, starting with an Advanced Management Program at Harvard.

Storyboard18 | How global advertising business reviews affect agencies in local markets

TRENDS

Storyboard18 | How global advertising business reviews affect agencies in local markets

With homegrown brands becoming big and going global, network agencies are less dependent on large international clients. Two decades ago, roughly 80% of ad spends came from global clients, but it has shrunk to around 50% today. 

Storyboard18 | This Diwali, some brands skipped the hard-sell. Here’s why

BUSINESS

Storyboard18 | This Diwali, some brands skipped the hard-sell. Here’s why

Brands want to own emotions rather than use Diwali just as a selling opportunity. But, watch out for the trap of clichés. 

Storyboard18 | How well do festive ads really work?

TRENDS

Storyboard18 | How well do festive ads really work?

A quick view of YouGov’s report on what consumers think about festive ads, the category ads they recall, and new-normal shopper behaviour.

Storyboard | Facebook’s brand Meta-morphosis is not a quick fix

TRENDS

Storyboard | Facebook’s brand Meta-morphosis is not a quick fix

Facebook / Meta is focusing on its future growth plans rather than getting its house in order, say experts who think the change will not impact the company’s individual brands.

Storyboard | Cadbury India’s festive ad coup, featuring Shah Rukh Khan and local businesses

TRENDS

Storyboard | Cadbury India’s festive ad coup, featuring Shah Rukh Khan and local businesses

With ‘Not Just A Cadbury Ad 2.0’ featuring Shah Rukh Khan, the snacking major breaks through the festive ad clutter. Storyboard goes behind the scenes.

Storyboard | Meta question: Is the new name for Facebook Inc. hot or not?

BUSINESS

Storyboard | Meta question: Is the new name for Facebook Inc. hot or not?

Facebook is now Meta, to signal its ambition to be a metaverse company rather than a social media company. But what will a name change do for the brand?

Storyboard | How MobiKwik is supercharging its brand as it gears up to go public

TRENDS

Storyboard | How MobiKwik is supercharging its brand as it gears up to go public

In conversation with Upasana Taku, chairperson, co-founder, and chief operating officer of MobiKwik.

Storyboard | How brands can control narratives and fight cancel culture

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Storyboard | How brands can control narratives and fight cancel culture

Indian brands are facing social media outrage and boycotts more than ever before. Is it time for marketers to take a stand up to cancel culture?

Storyboard | Leadership changes at Dentsu linked to its ‘transformation’

TRENDS

Storyboard | Leadership changes at Dentsu linked to its ‘transformation’

Globally, the Japanese ad holding company Dentsu is gearing up to compete with the likes of Accenture Interactive, say industry insiders.

Storyboard | Are advertising agencies getting ‘vendor-zoned’?

TRENDS

Storyboard | Are advertising agencies getting ‘vendor-zoned’?

Ad executives weigh in on the changing dynamic of agency-client relationships.

Storyboard | Instagram launches an ad blitz. Here’s why

TRENDS

Storyboard | Instagram launches an ad blitz. Here’s why

Decoding the Facebook-owned brand Instagram’s latest ad campaign ‘We Are In The Making’ that’s conceptualized by DDB Mudra.

Storyboard | IPL and T20 World Cup are the starters this festive season

TRENDS

Storyboard | IPL and T20 World Cup are the starters this festive season

How brands and ad agencies plan to light up the ‘golden quarter’, and where the IPL and T20 World Cup fit in these plans.

Storyboard | The great Indian ad reimagined

TRENDS

Storyboard | The great Indian ad reimagined

Advertising executives' pick of iconic ads that should make a comeback, as a remake or just as they are. 

Storyboard | Brand Air India 2.0 ready to fly?​

TRENDS

Storyboard | Brand Air India 2.0 ready to fly?​

Experts weigh in on what the future could hold for the airline brand and its Maharajah as they return to the Tata Group.

Storyboard | Decoding the after-effect of an IPO on a consumer brand

TRENDS

Storyboard | Decoding the after-effect of an IPO on a consumer brand

A market listing puts newer brands squarely in the public eye, helps them reach out to a wider consumer base and garner instant 'trust'.

Storyboard | Practo gets a new 'friend' in Rahul Dravid. Here’s why

TRENDS

Storyboard | Practo gets a new 'friend' in Rahul Dravid. Here’s why

In an exclusive chat with Storyboard, Srikanth Pinninti, executive vice-president – marketing, shares the telehealth company’s goals for the new campaign as it expands into the secondary care market.

Storyboard | Meesho signals its move into e-commerce big leagues with an ad

TRENDS

Storyboard | Meesho signals its move into e-commerce big leagues with an ad

The company launches its second D2C advertising campaign since it shifted from the social commerce space to e-commerce.

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