BUSINESS
Storyboard 18 | Is it sextech brand IMBesharam's phata-poster-nikla-hero moment?
Raj Armani, co-founder of IMBesharam, talks about the next revolution in the sexual wellness category, expansion plans and investment in Sangya Project.
BUSINESS
Storyboard 18 | The rise of employee influencers and founder brands
Corporate India and the professionals from the advertising industry are expressing their opinions like never before. However, there are attendant perils.
BUSINESS
Storyboard18 Exclusive | Leo Burnett India launches languages-focused practice LB Regional
LB Regional will offer key services – research-driven strategy planning, creative solutions, and ad film production, focused on serving clients' needs for regional markets.
BUSINESS
Storyboard18 | what3words CMO Giles Rhys Jones: Days of clients going to agencies with a business problem are gone
In an exclusive interview with Storyboard18, Jones shares details about the company’s brand playbook, its 80/20 marketing innovation formula, the customer list that includes Mahindra, Tata Motors and TVS Motor Company, and views on what agency models work for modern marketers.
BUSINESS
Storyboard18 | Shashank Mehta on why The Whole Truth is on an Instagram break
Instagram’s algorithm changes and focus on Reels has prompted the brand to take a step back to find the right marketing mix. Here's the whole truth from the founder.
BUSINESS
Storyboard18 | Are crypto investors losing faith in finfluencers?
The news of cryptocurrency exchange Vauld suspending all its transactions has raised questions about finfluencers promoting the brand and the high-risk category.
BUSINESS
Storyboard18 | Why some sporting bodies need to look beyond tactical brand partnerships
“Many sporting bodies (not all) still see brands and companies as cash sources, and thus most of the partnerships are short-term tactical ones.” - Arnab Roy, vice president and head-marketing, Coca-Cola India and Southwest Asia.
BUSINESS
Storyboard18 | Dentsu's Mumbai office "raided" by IT dept
Industry sources said that the raid on Dentsu's Mumbai office is allegedly related to one of its clients, a global smartphone brand that the agency has worked with.
BUSINESS
Storyboard18 | Making of VMLY&R India’s Grand Prix winning campaign
Mukund Olety, CCO, VMLY&R India and Arpan Jain, ECD, VMLY&R Commerce India on winning a Grand Prix at Cannes Lions, making of Lion-winning campaigns, and the advertising trends that will shape the rest of 2022.
BUSINESS
Storyboard18 | Dentsu Creative Group India’s Amit Wadhwa on defining modern creativity
The agency got three Grand Prix, one Titanium Lion, ‘Global Agency Of The Year’ title, and a troop of other Lions. Dentsu Creative Group India’s CEO tells Storyboard18 how and why the campaign ‘The Unfiltered History Tour’ stood out at Cannes Lions and other global ad awards.
BUSINESS
Storyboard18 | The making of P&G's Cannes Lions Grand Prix-winner ‘The Missing Chapter’
P&G’s menstrual hygiene brand Whisper is on a mission to change mindsets about periods by going into the deepest pockets of India to educate young girls. Akhil Meshram tells us how the brand is cracking it.
TRENDS
Storyboard18 | Steel & Sports: Dive into Tata Steel’s legacy in promoting sports culture in India
Chanakya Chaudhary, vice-president, corporate services, Tata Steel, discusses how deep rooted sports is in the brand’s philosophy; why the company hasn’t advertised their sports initiatives; and what it is like to trek with legendary mountaineer Bachendri Pal.
BUSINESS
Storyboard18 | Demystifying what Web3 means for brand marketers & advertisers
Experts decode Web3 possibilities for modern marketers who are exploring the future internet that will be driven by blockchain technology and token-based economics.
BUSINESS
Storyboard18 | 2022 was India’s historic year at Cannes Lions. Here’s why
With five Grand Prix, two Titanium Lions, a haul of Gold, Silver and Bronze Lions, and an Agency of the Year award, Indian agencies are now shining bright on the world creative map for their cutting-edge and purposeful campaigns
BUSINESS
Storyboard18 | Dentsu Webchutney gets a Grand Prix hat-trick; Ogilvy gets two Gold Lions
Ogilvy India, FCB India, Kinnect bring home Gold at the Cannes Lions
BUSINESS
Storyboard18 | Dentsu Webchutney gets second Grand Prix, McCann bags Gold at Cannes Lions 2022
Tech-driven work wins big at Cannes Lions. ‘The Unfiltered Tour’ for VICE World News picked the top accolade in the Brand Experience & Activation category. India also scored nine more Lions, including two Golds. One for McCann.
BUSINESS
Storyboard18 | 50 shortlists for India on Day 3 at Cannes Lions
Campaigns of FCB India and Ogilvy India take the spotlight.
BUSINESS
Storyboard18 | Indian adland becomes more mature in matters of credit
PG Aditiya tells us how it feels to win Grand Prix at Cannes Lions for Dentsu Webchutney, an agency he quit recently to start Talented. With most of the team that made The Unfiltered History Tour.
BUSINESS
Storyboard18 | Dentsu Webchutney, VMLY&R India win Grand Prix at Cannes Lions 2022
A look at the two campaigns that fetched India the shiniest Lion.
BUSINESS
Storyboard18 | Indian ad agencies bag 20 more shortlists at Cannes Lions 2022
Work from Byju's, Dentsu Webchutney, DDB Mudra, Leo Burnett, Landor & Fitch, and FCB India, are Cannes Lions contenders.
TRENDS
Storyboard18 | Dentsu Webchutney, VMLY&R India, Leo Burnett India pick multiple shortlists at Cannes Lions 2022
A total of 17 India entries are shortlisted across Glass, Titanium, Innovation, Radio and Audio, and Health and Wellness Lions
AUTOMOBILE
Storyboard18 Exclusive| Maruti Suzuki India adds Lintas C:EX to its creative roster
The auto major will now work closely with Hakuhodo India, Dentsu Impact, and Lintas C:EX for developing creative solutions and advertising campaigns.
TRENDS
Storyboard18 | 'Reels made a mall, TikTok made a DMart': What TikTok’s possible comeback means for brands & creators
Brands will have to think like creators and original TikTokers will possibly not put all their eggs in one basket this time around if the app makes a comeback in India.
TRENDS
Storyboard18 | Why are agencies so bad at handling leadership changes and succession planning
“The agency business is built with a lot of insecurity. It’s easy to set up an agency if leaders leave.”
