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Storyboard | Decoding the after-effect of an IPO on a consumer brand

A market listing puts newer brands squarely in the public eye, helps them reach out to a wider consumer base and garner instant 'trust'.

October 03, 2021 / 09:38 AM IST
Going public is the “beginning of a new story” for brands.

Going public is the “beginning of a new story” for brands.

It’s raining initial public offerings (IPOs) in India. At last count, 38 companies had had their IPOs in 2021 and raised Rs 71,833 crore compared with 16 public issues that raised Rs 31,128 crore in 2020. Among the big ones was Zomato’s blockbuster listing.

A flurry of upcoming IPOs from the startup ecosystem has generated even more excitement. The line-up includes insurance-tech platform PolicyBazaar, fintech major Paytm, digital payments app MobiKwik, and hospitality brand Oyo. Digital mapping company MapMyIndia and Nykaa, a beauty, wellness, and fashion marketplace, are among the few profit-making internet companies that are also gearing up for an IPO.

Listing on stock exchanges is a big moment for any company. But what’s the immediate impact on a brand after a company goes public?

Impact of a public listing