Going public is the beginning of a new story for many brands. MobiKwik, one of the early players in the digital payments sector, is set to write a new narrative for its consumers as it gears up for an initial public offering (IPO).
The 12-year-old company which counts Sequoia Capital India, Bajaj Finance, American Express, Cisco, and Abu Dhabi Investment Authority among its investors, is getting ready for its IPO later this year.
In a conversation with Storyboard, Upasana Taku, chairperson, co-founder, and chief operating officer of MobiKwik, shares her views on building brand trust, what startup brands get wrong and where the next round of rocket fuel will come from for the category and the company. Edited excerpts:
As one of the early players in the mobile wallet space, give us the big picture view of how the category has evolved?