Bhavish Aggarwal’s AI startup Krutrim launches Kruti, an Agentic AI for consumers

Chandra Khatri, Founding Head of Krutrim AI and Navendu Agarwal, lead - Krutrim integration with Ola.

Bhavish Aggarwal’s AI venture, Krutrim, has launched Kruti on June 12, a consumer-focused agentic AI assistant designed to seamlessly handle complex, multi-step tasks across different data formats and inputs. The launch marks Krutrim’s formal entry into the fast-evolving space of agentic AI applications, with an India-first approach.

"If I want to take a picture, provide an invoice input, and complete a task seamlessly, Kruti makes it all happen within a single flow," said Chandra Khatri, Founding Head of Krutrim AI.

Kruti is possibly India’s first consumer-facing Agentic AI platform, as the majority of Agentic AIs that have been launched so far are business-to-business (B2B).

"We’ve integrated a variety of models to power this," Khatri said while addressing a media briefing in Bengaluru.

Agentic AI represents a step forward from traditional AI, capable of independently making decisions, planning, and reasoning to accomplish user-defined tasks with minimal human intervention.

Kruti is designed to process multiple modalities—text, images, documents—simultaneously, and can generate outputs across these formats, a step beyond traditional AI assistants. It uses an agentic framework where individual agents collaborate, either in sequence or in parallel, to complete a user’s task efficiently.

"When a user submits a query, Kruti breaks it down into smaller subtasks and uses agent-to-agent protocols to execute them," Khatri explained.

"This results in faster, more accurate performance—we’re seeing over 90% accuracy in most use cases."

Building an Indian agentic ecosystem

Krutrim is positioning Kruti as not just an AI assistant, but as a platform. The company has built an SDK that will soon allow developers and enterprises to create their own domain-specific Kruti-like agents, spanning industries like finance, education, and healthcare.

"Our vision is to go beyond consumers. We’re building this to eventually open up to enterprises and developers, enabling them to tailor their own assistants using our framework," said Khatri.

Krutrim is already deploying Kruti within the Ola ecosystem, making Ola its first live customer. Navendu Agarwal, who leads Krutrim's integration with Ola, said, "We wanted to start with Ola’s complex use cases to ensure the platform was deeply tested and reliable before opening it up to others."

Agarwal added that most agentic apps today struggle to achieve 80% accuracy in real-world conditions, but Kruti’s early deployments have surpassed that benchmark.

The heating AI race

On February 4, 2025, Aggarwal announced an investment of Rs 2,000 crore in his AI venture Krutrim, with a commitment of Rs 10,000 crore by next year.

Aggarwal also announced Krutrim AI lab, a frontier AI research lab. He unveiled the next major version of its Krutrim large language model, Krutrim 2, along with a slew of AI models, including a vision language model, speech language model, and text-to-text translation model.

Meanwhile, India's leading information technology (IT) firms—Infosys, Wipro, HCLTech, and Tech Mahindra—are betting big on Agentic AI, too, a technology they believe will transform business operations and drive new value creation in 2025.

Bengaluru-headquartered Wipro is seeing significant efficiency gains between 20-35 percent through the deployment of Agentic AI solutions.

“We're seeing efficiency gains of about, depending on the client, technology, and their own existing IT maturity, anywhere between 20-30 percent, even 35 percent in some cases (using Agentic AI),” the company's Chief Technology Officer, Sandhya Arun told Moneycontrol recently.