ICICI Securities Implements Pivotal CRM For Sales And Lead Management Requirements

ICICI Securities has implemented Pivotal CRM solution from CDC CRM Solutions to help in the management of its Sales and Lead Management requirements across various business divisions."ICICI Securities has been at the forefront of new technology and business innovation, and Pivotal CRM was one of the key projects that we have implemented. It is a fundamental shift in our business process and customer engagement approach. We chose to implement Pivotal CRM from CDC as it offered us the requisite flexibility to support business innovation,” said Joydeep Dutta, CTO of ICICI Securities Ltd.CDC Pivotal CRM enables customers to mould software to fit how they do business; thus cutting down on the time and cost of customising. ICICI Securities has extended this Pivotal CRM solution to over 3000 associates, and has gone live with the same.“Pivotal CRM offers its client organisations ready built functionality tuned to their business while at the same time provides them with an ability to make changes that are in tune with their innovative practices,” said Vinod Ganesh Ram, Chief Customer Officer of CDC CRM Solutions Pvt. Ltd.CDC Software’s Pivotal CRM provides enterprises with a flexible enterprise solution that addresses all the phases of customer life cycle including Sales, Service and Marketing. For financial services companies, it comes with pre-configured industry vertical solutions that address most of the basic needs directly out of the box. Furthermore, it provides the enterprise with the option to tailor/customise solutions to meet specific needs through a graphical user interface. Click here for full story