Uncover Japan’s best-kept secrets with these 10 underrated destinations, from Kanazawa’s rich history to Yakushima’s serene beauty, for unique experiences.
Japan is often associated with iconic landmarks like Tokyo, Kyoto, and Mount Fuji, but beyond these famous attractions lies a treasure trove of lesser-known destinations that offer unique experiences, breathtaking scenery, and rich cultural experiences. If you're looking for hidden gems in Japan, these 10 destinations should be at the top of your list. (Image: Canva)
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1. Kanazawa: A City of Art and Heritage Kanazawa, often referred to as “Little Kyoto,” boasts stunning Edo-period districts and traditional teahouses. It’s also home to Kenrokuen Garden, one of Japan’s “three great gardens.” This tranquil space is perfect for a peaceful stroll. The 21st Century Museum of Contemporary Art adds a modern twist to the city’s artistic scene. With fewer tourists, Kanazawa offers a chance to immerse yourself in Japan’s rich culture without the crowds. (Image: Canva)
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2. Takayama: Japan’s Timeless Alpine Town Located in the Japanese Alps, Takayama transports you back in time with its perfectly preserved old town. Wander the picturesque streets of Sanmachi Suji, where you’ll find traditional wooden houses, local craft shops, and family-run sake breweries. During the Takayama Festival in spring and autumn, the town comes alive with colorful processions and beautifully decorated floats. Takayama is also your gateway to the stunning Hida Folk Village, where you can learn about the region’s history. (Image: Canva)
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3. Shikoku: A Pilgrimage of Beauty and Serenity Shikoku is home to the famed 88 Temple Pilgrimage, a journey that takes you through lush landscapes, tranquil mountains, and spiritual sanctuaries. The Iya Valley, with its dramatic vine bridges and remote gorges, is a paradise for nature lovers. Shikoku’s serene atmosphere, rich cultural history, and breathtaking nature make it a must-visit for anyone seeking peace and rejuvenation. (Image: Canva)
4. Kinosaki Onsen: Japan’s Quintessential Hot Spring Town Kinosaki Onsen offers the perfect getaway to experience Japan’s famous onsen culture. The town is known for its seven unique public baths, which visitors can explore by strolling in a traditional yukata (Japanese robe). Each bath is said to have its own therapeutic benefits, and the charm of the quaint streets lined with ryokan (Japanese inns) enhances the experience. For ultimate relaxation, stay in one of Kinosaki’s welcoming ryokan and unwind with a soothing hot spring soak. (Image: Canva)
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5. Aomori: A Cultural and Natural Wonderland Aomori is a hidden gem for nature lovers and culture seekers alike. Hike through the majestic Hakkoda Mountains, which offer stunning views year-round, and visit Lake Towada for a serene retreat. If you visit in summer, don’t miss the Nebuta Matsuri Festival, one of Japan’s most vibrant and unique festivals, with dazzling illuminated floats parading through the streets. Aomori is also famous for its apple orchards, offering fresh fruit and delightful apple-based products. (Image: Canva)
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6. Tottori: Japan’s Desert-Like Landscape Tottori’s vast sand dunes offer a unique, almost otherworldly landscape. Tottori Sand Dunes Conan Park lets you experience camel rides, sandboarding, and the mesmerizing Dune Express, a train that takes you through the dunes. Tottori is also recognized as a “Dark Sky Place,” making it an ideal spot for stargazing. With clear, unpolluted skies, you can witness the beauty of the stars in one of Japan’s most peaceful regions. (Image: Canva)
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7. Kurashiki: Canals and Edo-Era Elegance Step back in time and wander through Kurashiki’s Bikan Historical Quarter, where you’ll find tranquil canals lined with willow trees and well-preserved Edo-period warehouses. Many of these warehouses have been transformed into museums, art galleries, and boutiques, offering a unique glimpse into Japan’s past. A peaceful boat ride through the canals is a must-do, adding to the romantic charm of this picturesque town. (Image: Canva)
8. Yakushima: An Island of Mystical Forests Yakushima, a UNESCO World Heritage site, is famous for its ancient cedar forests, some of which are over 1,000 years old. The island’s hiking trails take you through moss-covered landscapes, crystal-clear streams, and towering trees that seem to be straight out of a fairytale. This otherworldly place inspired Studio Ghibli’s Princess Mononoke and offers a truly unique experience for adventurers and nature lovers alike. (Image: Canva)
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9. Beppu: The Hot Spring Capital of Japan Beppu is famous for its “Hells” — bubbling hot springs that come in vibrant colors and offer a unique view of the power of geothermal activity. The city also features sand and mud baths that provide a relaxing and rejuvenating experience. For food enthusiasts, Beppu is known for its hot spring-steamed dishes, which include steamed seafood, vegetables, and even eggs. With its vast array of hot spring experiences, Beppu is a must-visit for wellness seekers. (Image: Canva)
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10. Okayama: A Gateway to Art and Tranquility Okayama is home to Korakuen Garden, one of Japan’s most beautiful and tranquil gardens. Take a stroll through this expansive landscape, which features ponds, bridges, and lush greenery. From Okayama, venture to Naoshima Island, an art lover’s paradise, where contemporary art installations blend with the natural landscape. It’s a serene and culturally enriching experience that’s a perfect escape from the hustle and bustle of Japan’s more famous cities. (Image: Canva)
