Madhav Sheth-led AI+ unveils Pulse and Nova 5G smartphones in India with 50MP cameras, bold colours

Madhav Seth AI+

AI+, a new smartphone brand making its entry into the Indian market, has announced its first two devices: the Pulse and Nova 5G. Notably, AI+ is a new smartphone company announced by Madhav Seth, who was previously associated with popular brands like Realme and Honor.

The company has shared key details around the cameras, design, and performance features ahead of their official sale.

Price and availability

While the exact prices haven't been revealed yet, both Pulse and Nova 5G smartphones will be available exclusively on Flipkart. AI+ says the devices are designed specifically for Indian users, and will come in five colour options — Pink, Blue, Black, Green, and Purple.

What you get with Pulse and Nova 5G

Both phones come with a dual rear camera setup. The smartphones are headlined by a 50-megapixel main sensor. There's also a single-tone flash, and the front camera sits inside a small notch at the top of the screen. The company says this layout is meant to avoid distractions while watching content or browsing.

As for performance, the Nova 5G model supports 5G connectivity and is aimed at users who want faster speeds and better multitasking. The Pulse model, on the other hand, is built more for everyday tasks like social media, calls, and video playback  without pushing the limits on specs.

Both phones follow a minimal design approach. They’re built to be lightweight, with curved edges and a red power button that stands out against the rest of the frame. The focus seems to be on keeping things clean and simple, rather than loading the devices with too many flashy elements.

AI+ has also said that it wants to focus on digital safety and user privacy, though it's unclear exactly what features are in place to support that. There’s mention of “responsible technology use,” but no specific details about security tools or software policies just yet.

With the official launch expected soon, we’ll have to wait and see how AI+ positions itself in India’s already crowded smartphone market — especially when it comes to pricing.