Brent Council confirmed that it spent more than 30,000 GBP (Rs 35,47,611 approximately) each year removing dark red paan marks from shopfronts, pavements and building exteriors across the borough, describing the situation as both costly and damaging to the condition of public areas. The figures were published on the council’s official website.
A video shared on the council’s Instagram page showed cleaning teams working across different locations to remove the residue. The voice-over in the clip stated: “We have had enough of people staining our streets with paan. There are more enforcement officers on Brent streets to catch those responsible, as well as a massive clean-up operation to get rid of the hideous stain. From smoother commutes to greener parks and safer streets, we are investing millions of pounds in the everyday things that matter most to you. Wherever you live, you will see and feel the difference.”
The post read: “Paan spitting £30k clean-up bill sparks crackdown. Paan chewing and spitting causes serious health issues. The stains cost the council over £30,000 to clean up each year. Enforcement officers are taking a zero-tolerance approach to those caught ruining Brent's streets with paan, those caught will be fined £100. The council runs one-to-one support where residents can get support on quitting paan and smoking.”
The council stated that anyone found spitting paan in public places would receive an immediate penalty as part of a wider effort to maintain cleaner streets.
Cabinet Member for Public Realm and Enforcement, Councillor Krupa Sheth, reiterated the authority’s position. She said: “I am delighted that we continue to take a zero-tolerance approach to those who ruin our streets, that includes those that spit out paan and stain street furniture. Don’t mess with Brent, because we will catch you and fine you.”
As part of its response, the council installed banners in three areas identified as frequent hotspots for paan spitting. Additional enforcement officers were deployed, with those responsible facing fines of up to 100 GBP, roughly Rs 12,000—in accordance with local rules.
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