Apple leads with the iPad as India’s tablet market surges in Q2 2025: Report

Apple iPad

India’s tablet market recorded 20% year-on-year and 28% quarter-on-quarter growth in Q2 2025, according to CyberMedia Research. The boom was led by 5G-enabled tablets, which made up 95% of shipments compared to last year — signalling India’s rapid pivot to next-gen connectivity.

Apple retained the top spot with a 30% market share, aided by a 78% quarterly and 10% annual increase in shipments. The newly launched iPad 11 Series accounted for 70% of its Q2 sales, backed by stronger stock availability both online and in stores.

Samsung followed closely with 27% share, growing 15% YoY. Its Galaxy Tab A9 Plus 5G was the main driver, making up 81% of the company’s shipments and appealing to both affordable and enterprise buyers.

Lenovo came third with 16% share, propelled by the Tab K11 and IdeaPad Pro Series — each contributing 15% to its shipments — and solid institutional demand from the education sector. Xiaomi, on the other hand, claimed 15% of the market with a striking 86% YoY growth, led by the Xiaomi Pad 7, which alone accounted for 32% of premium tablet sales. Its value-driven pricing and broader retail reach proved decisive.

Meanwhile, OnePlus posted the fastest growth rate at 95% YoY, securing a 6% share thanks to new product launches that resonated with Indian consumers.

CMR’s Senior Analyst Menka Kumari noted that India’s tablet boom is unfolding along two tracks — value-for-money devices for students, gig workers, and budget buyers, and premium models attracting professionals seeking integration, security, and performance.