Colgate continued to lead in the oral-care category, and there is a large headroom for growth, given the lower penetration and high rural salience (40 percent of sales). Although increasing penetration in rural areas remains a key growth driver, it could be an uphill task in the medium term, while the growing personal-care segment presents a significant opportunity. Category development, new communication programmes and expanding rural reach will accelerate growth.
first published: Dec 10, 2024 08:29 am
A collection of the most-viewed Moneycontrol videos.
