This 29-year-old quit her corporate job to sell flowers. She makes Rs 13 lakh a month

Vienna Hintze launched her business Main Street Flower Truck in New York last year. (Image credit: Main Street Flower Truck)

In 2020, after spending three years in corporate jobs in advertising and marketing in New York City, Vienna Hintze knew she wanted a change. Last August she launched her own flower company and has since raked in Rs 36 lakh in revenue and an additional Rs 3.7 lakh in cash. Last month, Hintze made Rs 13 lakh.

Her flower truck business brings in money in three ways, Hintze said: through pop-up events, corporate bookings, and video shoots.

“If you’re living with your happiness, the money will follow,” she told CNBC Make It.

The flower company, however, was not Hintze first gig after quitting the corporate world.

In 2020, the then 24-year-old started her own digital marketing agency and in September 2022, she moved to Los Angeles while running her agency from her apartment. It still left her feeling wanting for more.

“I was kind of losing the why behind what I was doing,” Hintze told CNBC Make It. “I had moved out to L.A. and something just wasn’t working anymore. I had changed everything about my life except my agency.”

She then consulted a therapist, who advised her to create a list of what she wanted from her ideal job. Accordingly, Hintze listed out that she’d love to own an old pickup truck, work with her hands, be outdoor interacting with people.

A week later, she decided to start her own flower business, Main Street Flower Truck.

Hintze said that the idea originated from what her parents loved to do. Her father, a former fighter used to commute to his job in a pickup truck while her mother loved gardening.

“Growing up, she had the entire backyard blossoming and blooming constantly,” Hintze says. “And some of my favorite memories with my dad was driving around in his little pickup truck.”