Moneycontrol
Last Updated : Dec 03, 2018 08:57 PM IST | Source: Moneycontrol.com

PVR brings cinema closer to specially abled people on World Disability Day

On World Disability Day, PVR Cinemas announced their ‘Accessible Cinema Program’ under which 50 theatres in 30 cities would be equipped with assistive equipment and technology for the specially abled in its first phase.

Tasmayee Laha Roy @tasmayee
 
 
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Theater chain PVR Cinemas is looking at investing close to Rs 4 crore in making their theatre exhibition more 'accessible' for people with mobility, hearing and visual impairment.

On World Disability Day, PVR Cinemas announced their ‘Accessible Cinema Program’ under which 50 theatres in 30 cities would be equipped with assistive equipment and technology for the specially abled in its first phase.

“Taking a cue from theatres across the world who have made cinema viewing experience easier for people with disabilities, we have planned to make PVR theatres more friendly for the specially abled,” said Gautam Dutta, CEO, PVR cinemas.

According to Dutta, 70 percent of people with disabilities have issues with mobility, and PVR has addressed that in their first phase of making theaters accessible.

“PVR’s Accessible cinemas have been provided with assistive equipment like step sliders, step climbers, roll- a- ramps, stair lifts, and one-step ramps to ensure access for people with mobility issues to wheelchair friendly seats. These seats have been marked on the PVR Website and App along with companion seats to ease the booking process,” Dutta added.

Coming to the making movie-viewing easier for those who are visually impaired, PVR has partnered with Brajma Intelligent Systems Pvt. Ltd, to offer audio description with the help of XL Cinema App, which is available in Android and iOS platforms. “It easily synchronizes with the audio track in the cinema and plays the audio described track through the headphones of a mobile phone,” Dutta said.

Similarly for people with hearing impairment, PVR has programmed the first show after 6:00 pm to be played with subtitles.

While the first phase is making 50 out of their total 132 theaters accessible, the second phase is expected to roll out by the first quarter of the next fiscal where most of the properties under PVR would be made accessible for the specially abled.

In phase one, 232 screens out of the 741 PVR has, have been made accessible.
First Published on Dec 3, 2018 08:45 pm
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